The Limited Continues Investing in Predictive Analytics With First Insight

1/7/2014
The Limited has renewed its agreement with First Insight, Inc., a technology company transforming how retailers make new product investment and pricing decisions.

First Insight's consumer-driven predictive analytics help The Limited make faster and more accurate design, buying and pricing decisions, thereby reducing markdowns and mitigating risks associated with new product introductions.

"By using First Insight to identify more winning products and price them correctly, our business will continue to increase its speed to market with the right styles at the right price", said Diane Ellis, CEO of The Limited. "The accuracy and scalability of the First Insight platform will drive our expanded approach to value delivery, including pricing and promotion."

In partnering with First Insight, The Limited gains strategic investment guidance on thousands of new products and designs. First Insight engages The Limited customers through online social engagement tools to gather real-time data on new products. This data is filtered through First Insight's predictive analytic models to determine which products present the greatest opportunity.

First Insight's solution enables retailers such as The Limited to:
  • Evaluate a greater number of designs or products quickly, increasing speed to market.
  • Calibrate inventory buys based on direct consumer input and predictive analytics.
  • Optimize pricing and allocation strategies to maximize ROI
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