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11/02/2022

Limited Holiday Deal: Walmart Slashes Its Membership Pricing

Liz Dominguez
Managing Editor
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Walmart+ Black Friday Deals

As Walmart continues its aggressive holiday prep work, recently announcing new e-commerce capabilities, the company has also said it will be slashing its membership pricing for two days only.

The special event, happening now through November 3, gives consumers a chance to sign up for a Walmart+ membership at a deep discount of $49 — amounting to six months free off its typical pricing. 

“We are offering half off the Walmart+ membership now so that as many customers as possible can take advantage of early access to the hottest holiday deals this season,” said Chris Cracchiolo, senior vice president and general manager, Walmart+. “This is the perfect time to sign up as customers save big on the membership and on hundreds of holiday items. Plus, signing up also includes access to the full suite of benefits for an entire year.”

The offer is only available for the first year of an annual membership. Walmart+ members get early access to Black Friday deals, discounted gas; streaming on Paramount+; music on Spotify; and unlimited grocery and gift deliveries from a local store.

Early Access: Black Friday Deals

Walmart+ members will be able to access Black Friday deals starting at 12 p.m. ET on November 7, seven hours before other customers log on at 7 p.m. ET. 

These deals include:

  • Samsung 2.1 Soundbar with Wireless Subwoofer for $99 (Special Buy)
  • HP 11.6” Chromebook for $79 (Save $20)
  • Shark E-Z Robot Vacuum for $258 (Special Buy)
  • Hisense 75" Class 4K UHD LCD Roku Smart TV for $448 (Special Buy)
  • TCL 55" Class 4K Smart Roku TV for $188 (Special Buy)
  • LG 65” TV for $398 (Special Buy)
  • L.O.L Surprise Tweens 5 pack for $70 (Special Buy)
  • Marvel Spider-Man 3-Pack for $20 (Special Buy)
  • Shark® Pet Cordless Vacuum for $144 (Special Buy)
  • Roku 4K Streaming Stick with Voice Remote and TV Controls for $20 (Save $29)
  • Bartesian Premium Cocktail Machine for $199 (Special Buy)
  • Airpods Pro with MG Safe with Charging Case for $159 (Save $40)
  • PAW Patrol, Als Deluxe Big Truck Toy with Moveable Claw Arm and Accessories for $20 (Save $19.97)
  • And more

A Comprehensive Holiday Plan

Walmart is tackling the holidays from all sides. Following a set of improvements announced this past month, Walmart is now also investing in new e-commerce capabilities such as augmented reality (AR), Buy Now, and a virtual shopping queue. 

Walmart has also improved visibility into popular and most-viewed items, populating customers’ search results with these items and showcasing how many people have the item in their carts so they can purchase before they go out of stock. 

“Every improvement to the site experience helps us create a faster, more engaging and more personalized experience for our customers, and we’re just getting started. The closest store to our customer is in their pocket, and they can trust us to make it easy for them to save time, save money, and, ultimately, live better this holiday season,” said Brock McKeel, senior vice president, site experience, Walmart e-commerce, during the initial announcement.

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