The Limited Uses Video Management to Count Customers, Deter Theft

The Limited deploys video management for more accurate customer counting. Store managers and executives at The Limited use DIGIOP's digital video recorders, which include video analytics capabilities from ObjectVideo to more accurately track the number of customers who visit their stores.

ObjectVideo technology can detect, classify and track objects, and the output of relevant events for a growing number of security, safety and business intelligence applications.

"DIGIOP's retail solution has provided us a reliable way to measure and monitor the traffic in our stores," says Roger Coville, Chief Information Officer for The Limited. "We are now able to use this tool to improve our service levels to our customers, reward our associates for their store's success, and appropriately staff to accommodate our peak shopping times. These enhancements enable The Limited to be more effective, more competitive and ultimately, more profitable."

In the initial pilot test prior to deployment, The Limited compared the performance of thermal imaging customer counting capability with DIGIOP's ObjectVideo-based video analytics option. DIGIOP's solution provided more accurate counts when compared to the thermal imaging counts.

This more accurate customer counting method enables decision makers at The Limited to:

- Track individual store occupancy data remotely

- Measure conversions rates to determine if store associates are effectively assisting customers

- Improve customer service by tailoring staffing levels for hours when customer traffic is greatest

-Evaluate effectiveness of advertising and marketing programs that are intended to drive traffics to stores
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