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Location Based Services

A collection of news, articles and other featured content about Location Based Services.

How Sprouts Is Tapping Tech to Double Down On Its Target Customer and Win During COVID

RIS explores what consumers really want and what retailers need to do to meet those needs as part of a panel discussion with Sprouts Farmers Market.

Evolving Best Practices in Personalized Digital Shopper Engagement

REGISTER HERE! Date: Nov. 19th, 2020 at 2:00 PM ET Shoppers needs have changed more than ever before in 2020. They were already becoming more digitally engaged before COVID-19 hit, but the pandemic drove faster adoption of technology-based shopping and far higher expectations for personalization as part of the shopper experience.

2020 Store Experience Study

The 17th Annual Store Experience Study examines a transitional moment when the beauty and strength of stores combines with the efficiency and intelligence of digital technologies to create a convergence that redefines retail.

Brick and mortar must stop wasting physical location data. For too long, physical retailers have relied on outdated tactics to attract shoppers. The real and continued threat of online shopping means that physical players must unlock all data points.

This transaction will strengthen Accenture's Strategy with end to end service.

Download this Roadmap report and learn how innovative technology is helping forward-thinking retailers personalize the in-store experience and turn shoppers into buyers.

At Engage! 2016 attendees learned how leading retailers are building targeted engagements as close to a one-to-one interaction as possible.

This edition of Retail Digest focuses on two newer technology categories — IoT and beacons — and the dramatic impact they are having on the retail industry.

As a retail leader, you, perhaps better than any of your peers across industries, understand the competitive advantage brands can gain from recognizing and embracing trends early while minimizing planning and operational risks to the business.

This deep-dive study benchmarks the grocery segment's commitment to digital transformation in marketing, loyalty, online shopping, WiFi and more. Download now.

Stores have difficulty detecting shoppers and measuring their behavior anywhere except at the cash register. Compared to the online world, brick-and-mortar retailers are flying blind until the final moment of purchase. Because of this practice many business decisions are based on past sales, educated guesswork, and gut instinct honed by observing the success of previous guesses. There is a better way.

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