Brick and mortar must stop wasting physical location data. For too long, physical retailers have relied on outdated tactics to attract shoppers. The real and continued threat of online shopping means that physical players must unlock all data points.
The writing is on the digital display wall: the physical store of the future must be infused with technology if it’s going to survive. This exclusive RIS special report explores how retailers are rethinking their brick-and-mortar models and piloting new tech solutions today in order to develop the flourishing store of tomorrow.
Every once in a while, a unique technology application causes a paradigm shift in an entire industry. Take GPS trackers and sensors, which made our commutes more efficient, or cloud technology which changed the very idea of data storage.
Home Depot plans an investment of $5.4 billion over the next three years related to its “One Home Depot” omnichannel strategy. Uncover how the investments will put the retailer's 1.7 trillion data points to good use and personalize the shopper experience.