REGISTER HERE! Date: Nov. 19th, 2020 at 2:00 PM ET Shoppers needs have changed more than ever before in 2020. They were already becoming more digitally engaged before COVID-19 hit, but the pandemic drove faster adoption of technology-based shopping and far higher expectations for personalization as part of the shopper experience.
The 17th Annual Store Experience Study examines a transitional moment when the beauty and strength of stores combines with the efficiency and intelligence of digital technologies to create a convergence that redefines retail.
Brick and mortar must stop wasting physical location data. For too long, physical retailers have relied on outdated tactics to attract shoppers. The real and continued threat of online shopping means that physical players must unlock all data points.
Every once in a while, a unique technology application causes a paradigm shift in an entire industry. Take GPS trackers and sensors, which made our commutes more efficient, or cloud technology which changed the very idea of data storage.
How well retailers can integrate weather data into their supply chains to get the right goods into consumers' hands at the right location is increasingly important. Learn how leading retailers are using all the assets at their disposal by using weather data to optimize their sales.
There are ways to succeed as a brick and mortar retailer in a specialized industry – and technology is the secret weapon. Here are three easily deployable, and proven, marketing and sales strategies any size retailer can employ.