L'Occitane en Provence Deploys Interactive Merchandising Widgets

L'Occitane en Provence deploys a hosted, software-as-a-service, Allurent on Demand, to deliver differentiated shopping experiences to its online boutiques.

The retailer deploys interactive merchandising widgets to its existing Web sites and social media platforms and plans to use the software to help increase customer satisfaction and site conversion. L'Occitane uses Allurent on Demand to enhance shopping approaches and plan to continuously add new and enticing merchandising experiences.

"L'Occitane is unique in drawing inspiration from Mediterranean cultures to develop natural and effective beauty products," said Christine Burke, vice president of international e-commerce at L'Occitane en Provence. "We are constantly exploring ways to enable customers to connect with the essence of our brand, in sensorial, creative and different ways. Allurent on Demand gives us many options for getting our brand across in a way that makes it very relevant and useful to the online shopper."
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