From Loin cloth to "The Lock": The evolution of athletic undergarments.

Lock Apparel Inc. is pleased to announce its expansion of the Ultimate Athletic Shorts program for men, women, and youth. Building on the success of the "Lock Jock" hockey short licensed and distributed by Mission Itech, Lock Apparel is now offering their patented, Core Support System (CSS) for baseball, running, basketball, cycling, lacrosse, martial arts, rugby and soccer.

The new line of "The Lock", "The Lady" and "Little Lock" performance shorts will be marketed and distributed by PTX Performance Products Inc. in Canada and TPS in the US.

Regg Miller, "Lock Apparel's inventor and president notes, "Since Mission-Itech successfully introduced the "Lock Jock" three years ago and added the "Lite Lock" to its product line this year, the response from across the industry has been taking off. It was a natural to launch our "Core Lock" to other sports and we are delighted to be working with the two leaders in undergarment protection, namely, Mission-ITech and PTX Performance Products Inc. Both have a great amount of experience in these categories and with our team are well equipped to develop the market well into the future."

Steve Goodhand, Mission I -Tech's COO, states "The Lock" is simply the best protective undergarment in the industry and we believe that it will be the product of choice in hockey's future."

Fred Nykamp, President of PTX Performance Products Inc. acknowledges, "Our industry needs more innovation like "Lock" products to achieve real growth, new markets and sales opportunities, not just more of the same causing market volume splitting." In June / 08, PTX began delivering several styles to retail stores across Canada and the response has been great.

From a technical stand point, Nykamp agrees with Goodhand, namely, nothing supports your core or holds a cup like a "Lock" product. The Lock's" (CSS) is a true innovation that's already revolutionizing how support and protective gear can work in harmony.

And for those who just want support, there's the "Core Lock" without a cup. It satisfies the needs of most other sports as described in this Testimonial from John Bingham "The Penquin" / Columnist in Runners' World Magazine

"I've had a chance to do a 5 mile run in "The Lock" and I can tell you that you are on to something special. Once everything was situated, it was a very comfortable run. I've had trouble with hernias in the past and I REALLY liked the support down there. I believe it is the first true running innovation in at least 20 years."

For more information visit: Or call 416 754.3676 x233

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For all other sports and women's hockey - www. .
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