L'Oreal USA Adds its First Chief Retail Officer

L'Oreal USA has appointed Marc-Alexandre Risch to the newly created position of Chief Retail Officer for L'Oreal USA. As part of this new role, Risch will be will responsible for supporting the organization with retail operations leadership and knowledge, developing back-office retail operations solutions, systems and synergies across the company, and helping to establish seamless, omnichannel consumer experiences across L'Oreal USA's brand portfolio.

"With our retail operations growing rapidly across brands like Kiehl's, NYX and Urban Decay, we've created this strategic role to continuously enhance our customer shopping experience," said FrÉdÉric RozÉ, President and CEO, L'Oreal USA. "We're lucky to have Marc-Alexandre, a talented leader and industry expert, to guide our retail expansion and implement best-in-class systems across the company."

Risch joined the L'Oreal Group in March 2005 as the International Project Manager for Garnier and ascended quickly with numerous leadership positions. In 2010, he joined Garnier International as Axis Director Fructis and took over the responsibilities of International Marketing Director for Garnier Haircare (Fructis, Ultra Doux /Ultra Blends). In 2012, he was appointed General Manager of The Body Shop Canada. Under Risch's leadership, The Body Shop Canada has become one of the best performing markets for the brand, delivering strong and consistent growth. Along with his team, he successfully implemented a number of key initiatives, including a strategic focus on retail excellence and the transformation of the brand's real estate portfolio.