Love's Travel Stops & Country Stores Improves Merchandising Efforts

Love's Travel Stops & Country Stores, a privately-owned company of more than 370 travel locations in 40 states, has an aggressive growth plan. At the heart of it is to become the one-stop source for its customers by offering the right amenities and assortments – local and regional – to drive a better experience. To do this effectively, Love’s – ranked #14 on Forbes List of America’s Largest Private Companies – needed deeper insight into understanding customer demand signals.

Following an in-depth assessment of four retail solution providers, Love’s selected Revionics, Inc., a provider of End-to-End Merchandise Optimization solutions. Love’s and Revionics have entered into a multi-year agreement for Revionics Price Optimization and Revionics Promotion Optimization. Through Revionics' responsive merchandising capabilities, including pricing and promotion solutions, Love’s can focus on delivering value for its customers.

“We are excited to partner with Revionics to provide customer-centric pricing to our unique customer base of people traveling across the country, and we are excited to standardize on a solution that provides deep insight into key customer demand signals,” said Jay Dempsey, merchandising technology manager, Love’s. “We value Revionics’ ‘what-if’ scenario planning as well as its ability to evaluate and leverage real-time and historical price and promotions data and provide insight into what products we should carry nationally vs. regionally based on customers’ shopping behavior. With more targeted, systematic pricing and promotions, we can be more competitive, increase customer loyalty, scale for growth and protect profitability.”