Love's Travel Stops Cuts Checkout Time in Half

Jamie Grill-Goodman
Editor in Chief
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Love's Travel Stops & Country Stores is rolling out smart terminals to get its customers back on the road faster.

Ingenico Group's Lane/8000 smart terminals are being installed at Love's across the country. When the solution is combined with Love's credit-processing software, the transaction time is cut in half. Other features include an extra-large multimedia touchscreen for an improved experience, increased security technology and additional ways to pay including contactless and with mobile wallets. 

"This enhanced customer experience is part of our commitment to provide the cleanest, fastest and friendliest service on the highway," said Ginny Webb, Love's chief information officer and vice president of technology. "Time is money for professional drivers, so the quicker we can get them back on the road, the better off they'll be."

Love's estimates that customers will save 50,000 hours in 2020 with the new technology. Every store will have the new smart terminals by April.

"Enhancing the customer experience to provide a faster, more secure checkout should be a top priority for any merchant, and Love's is leading the way for the travel stop industry," said Skip Hinshaw, head of US client engagement, Ingenico Group. "As more consumers become more immersed in technology, they'll expect the merchants they shop with to do the same, which in turn provides them with a more customized, personal experience that drives stronger loyalty and higher revenue. By upgrading the checkout experience, Love's is ensuring they stay ahead of the curve."

Love's Travel Stops & Country Stores offers more than 500 locations in 41 states, providing professional truck drivers and motorists with 24-hour access to places to purchase gasoline, diesel fuel, fresh coffee, restaurant offerings and more.