Lowes Food Increases Coupon Redemption by 420%

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Lowes Food Increases Coupon Redemption by 420%

11/21/2016
Lowes Foods has increased it coupon redemption four times over thanks to its latest deployment. The Carolinas-based grocer with locations in North Carolina, South Carolina and Virginia, saw its coupon redemptions increase by 420% following it launch of Unata’s Integrated Coupons.

Lowes Foods is the first grocery retailer to embed digital coupons directly into their Unata-powered e-commerce and e-circular experiences so that their guests can clip and redeem coupons while they shop or plan their list online.

The new tech allows the customers to directly connect coupons and products and grants them visibility to coupons available on the products they are adding to their cart, and the ability to clip those coupons, without having to go to another website or portal to do so. The result is one seamless shopping experience that increases visibility of coupons and as a result, opportunities for the shopper to save.

“We implemented this experience as part of our ongoing effort to provide the best possible customer experience and we are thrilled to see our guests embracing this so quickly,” said Klaus Werner, SVP and CIO of Alex Lee, a parent company of Lowes Foods. “It’s clear that this was a missing piece from our offering and we’re thrilled to be the first grocery retailer to offer this capability.”

Lowes Foods has seen a dramatic increase in redemption because of this newly streamlined coupon experience. Shoppers now have a way to track coupons they have clipped in their e-commerce cart, see any related products they still need to add to fulfill redemption, and have those coupons redeemed automatically when they check out online or scan their loyalty card in-store. In addition, the cart total automatically factors in coupons, more accurately reflecting what the shopper is going to spend, effectively freeing up more of their budget to be spent on other products.

 “The success that Lowes Foods has experienced is a great example of the power of a seamless shopping experience,” said Brandon Carlos, Unata senior director of client services. “The easier our retail partners can make the online experience for their shoppers, the more their shoppers will engage with the retailer.”