Seemantini Godbole, chief information officer of Lowe's, stated that over the past several years, the brand has infused new technologies into its planning and shopping experience.
"We know our customers have benefited greatly from being able to explore and test home improvement projects in the virtual world before taking the leap to implementation in their real-world homes or job sites," said Godbole. "By entering the metaverse now, we can explore new opportunities to serve, enable and inspire our customers in a way no other home improvement retailer today is doing."
Interested users can access and download Lowe’s 3D product assets via the Lowes Open Builder website through July 20. For NFTs, the experience will be available while supplies last — the first 1,000 participants will be able to claim a limited-edition wearable.
Several retailers have jumped at the opportunity to test the existing limits of virtual reality, delving deeper into what will potentially be a truly immersive experience in the metaverse. Pacsun has released a series of NFTs, also marrying virtual and real-life shopping experiences. Other companies like Nike and Forever 21 have launched their virtual experiences within the Roblox community.