Lowe's New Digital Newsroom Invites Customers Behind the Brand

Lowe's interactive newsroom, Open House, is the retailer's first digital platform dedicated to taking fans of the brand behind the curtain.

Newsroom.Lowes.com strives to be the go-to source for news and information about Lowe’s. Through a mix of feature stories and rich multimedia content, Open House provides an inside look at the unique, innovative and inspirational ways Lowe’s serves customers and communities.

“Our story is much bigger than the products and services we sell,” said Robert Niblock, Lowe’s chairman, president and CEO. “We’re a company of more than a quarter of a million employees who go to great lengths to help customers love the places they call home. These are the stories we are inspired by and we hope will inspire others.”

Visitors to Open House can view regularly refreshed content in four focus areas: Serving Communities, Inspiring People, Fresh Thinking and Inside Lowe’s. In each of these areas, the site showcases the stories of people who are doing remarkable things.

Visitors can see how a Lowe’s employee and his therapy dog found their new jobs a perfect fit, and see how Lowe’s is using autonomous robots, virtual reality and wearable technology to transform the customer experience.

“We wanted to create a place where we could build a deeper connection to the customers and communities we serve,” said Colleen Penhall, Lowe’s vice president of corporate communications. “Whether people are looking to get a peek inside Lowe’s, a chance to see what’s next in retail or what’s literally happening around the corner in their community, we look forward to sharing those stories in meaningful and compelling ways.”
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