Lowe’s has launched a pilot to localize its rural and urban store frameworks, scaling its rural efforts to as many as 300 additional stores by the end of the year. These locations will offer more farm, ranch, and outdoor products, along with new Carhartt apparel “to meet the unique needs and preferences of rural homeowners who work and play outdoors.”
“Given our rural store footprint and long-standing relationships in these communities, we see this as a natural opportunity for our business and one that will simplify the shopping experience for these very valuable customers.” — Bill Boltz, EVP of Merchandising, Lowe’s.
Other areas impacting associate productivity include investments in new dedicated smartphones for its merchandising service teams (MST), powered by Zebra. The mobile devices provide automatic pricing updates, prioritizes planogram changes, and helps associates by organizing their most high-value tasks.
“It also gives associates step-by-step instructions to maximize productivity and minimize the learning curve for new associates,” said Boltz.
The MST app integrates with Lowe’s other mobile apps, so when an MST associate resets a bay, the product location automatically updates the associate product app and customer mobile app.