Loyalty Programs

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Loyalty Programs

A collection of news, articles and other featured content about Loyalty Programs.

Ralph Lauren Wades Into Subscription Retail

In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.

Walmart Changes 2-Hour Delivery to Boost Member Benefits

Walmart has dropped the $35 minimum order requirement on its 2-hour Express delivery service for all its customers, but its Walmart+ members will be able to access the speedy delivery for less.  Get the details.

Macy’s said it expects approximately $10 billion in sales from its digital channels by 2023. Uncover what the retailer is investing in this year to support these goals.

CVS Health is investing more in its digital capabilities as it tries to make the “seamless connection” across the consumer experience and capture new customers for the long term via vaccine appointments. Learn more.

Tractor Supply Company is readying a refresh of its loyalty program after recording another quarter of soaring sales.

Dunkin’ is boosting its loyalty program in February with the addition of Free Coffee Mondays.

As retailers look to make up for sales and win back customers, it is more important now than ever before to illustrate a true and deep understanding of consumers’ wants and needs to cater to them effectively and ultimately generate revenue and drive customer engagement for the long-term.

Convenience chain Yesway is determined to make its way during this turbulent time with a relentless focusing on its brand promise of keeping stores going 24/7.

Uncover how Best Buy Canada is updating its in-store POS and loyalty to integrate with its e-commerce.

Walgreens has relaunched its customer loyalty program as part of its mass personalization efforts and rolled out 30 minute pickup. Get the details.

While traditional, points-based loyalty programs are often the go-to loyalty strategy, staying ahead of the competition year after year requires something bolder.

Giant Eagle has launched a pilot of its new myPerks loyally program in Canton, Ohio. Learn what the new program entails and what the grocer's plans are for the rollout.

The digital drive-thru menu boards allow for special promotions to be tailored based on previous orders, regional weather patterns, time of day and other factors. 

Learn why it's important for retailers to reinvigorate their promotions so they can re-engage and retain a shopper base that has developed even greater expectations for grocery shopping.

Building a loyal customer base by delivering product in a safe way has never been more important. Learn why relaying real-time information to consumers at the store level is imperative to running today’s retail shop and where that information is most valuable.

Walgreens Boots Alliance said it will relaunch its customer loyalty program as myWalgreens in November, as part of its mass personalization efforts. Get the latest on the retailer's technology transformation.

In her keynote presentation “Future Retail: Where Do We Go From Here?” Sucharita Kodali, VP, principal analyst, Forrester, gave an insightful overview of retail trends relevant to both retail and brand professionals, citing data throughout. Learn her predictions and recommendations.

It’s absolutely critical that retailers adapt for an unprecedented holiday season with a plan that relies upon the teams and tech that will help them to be more agile. Learn tips on what this can look like.

Gap Inc. is replacing its loyalty program with a new one across all its core brands, while Starbucks is giving its Rewards members more ways to pay and earn reward Stars. Get the details.

Loyalty is an area where the retail industry is surpassing other industries. The retail category leads the 2020 Loyalty Leaders List, accounting for 19% of the Top 100 brands customers evaluated. Find out which retailers join Amazon, The Home Depot, and Nike on the 24th annual ranking.

“We are learning a tremendous amount about our own customers, including things we weren’t even aware that we didn’t know,” Eric Rush, QuickChek’s digital marketing and advertising manager, said if the launch. Learn more.

Kohl’s has launched its new simplified loyalty program, Kohl’s Rewards, and will leverage personalization capabilities to create unique customer deals and perks, driving deeper engagement. Get the details.

After months of speculation, Walmart has finally lifted the veil on its new membership program Walmart+. Uncover the launch date, benefits, and how it rivals Amazon’s Prime program.

As your customers get ready for a new school year, they’re going to be looking for — and giving priority to — retailers who make a personal connection while making them feel safe.

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