Loyalty Programs

Direct-to-consumer sales spiked and and the footwear and apparel retailer's loyalty program, Brooks Run Club, hit nearly a quarter million memberships last year. Get the details.

During the latest earnings call, Starbucks showed signs that its Reinvention strategy is already paying off.

Petco Health and Wellness, Inc. is streamlining its loyalty services, bringing over 24 million subscribers under a single, two-tier Vital Care offering.

Two retailers, The Home Depot and Chipotle, have recently expanded their own membership programs in an effort to grow their relationships.

We talk with Rob Mills, Tractor Supply EVP, chief technology, digital commerce, and strategy officer, about how they’re using things like wayfinding, mobile apps, and artificial intelligence to improve the consumer experience.

Watch to learn how they’re expanding their mobile app to provide more personalized consumer and employee experiences.

Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.

Dollar Shave Club has announced plans to migrate their in-house membership tech solution and outsource subscription tech to a third-party platform provider.

David’s Bridal has been revamping its loyalty program over the past year, and now the company has expanded its offerings to target high school-aged students with the launch of Diamond Prom.

The brand has launched several initiatives focusing on data to increase targeted personalization, get products to consumers faster (without sacrificing freshness), and grow its retail media business with improved insights.

In the company’s latest earnings call, Ulta’s CEO Dave Kimbell said the company has achieved a record loyalty membership and is launching a new store layout that will transform the customer experience.

Location-based marketing is key to allowing retailers to build hyper-personalized campaigns. But how can retailers get started? Learn here.