Starbucks’ Reinvention Gets ‘Caffeine’ Boost, Looks to Reset IT Architecture
The refreshed strategy, named “Triple Shot Reinvention With Two Pumps,” lays out a more clear, comprehensive roadmap, focusing on scaling digital capabilities, elevating experiences via store initiatives and product innovation, growing the brand globally, and incentivizing workforce loyalty.Tech Transformation Video: Zach Dennett of CVS Health On Next-Gen Loyalty and Convenience
Zach Dennett, VP of loyalty and omnichannel at CVS Health, discusses how the company is laser-focusing on consumer insights and convenience as decisive factors in loyalty-building and engagement.