Lucky Brand Elevates Direct-to-Consumer Operations

Lucky Brand, fashion designer and manufacturer of premium denim jeans, apparel and home goods, has adopted the SoundCommerce operations data platform (ODP) to elevate its direct-to-consumer (DTC) commerce operations.

Lucky Brand sells direct to consumers via its e-commerce website and more than 260 retail store locations. SoundCommerce provides Lucky Brand commerce operations insights and decisioning across sales and fulfillment channels to drive better customer experience.

"Lucky Brand is obsessed with customer centricity. Our shoppers are at the heart of everything we do," stated Lucky Brand COO Michael Relich. "The SoundCommerce platform allows us to make critical operations decisions fast, serving Lucky Brand's base of customers in ways that build trust and engagement. Our partnership with SoundCommerce is key to delivering superior experiences that keep customers happy and coming back to us."

SoundCommerce connects data between systems and partners, monitors operations, enables business intelligence, and drives machine learning-enabled predictive decisioning. The platform is integrated with Lucky Brand's major commerce systems including Salesforce Commerce Cloud, NetSuite and Full Circle ERP systems, third-party logistics (3PL) partners, and leading parcel post carriers.

At Lucky Brand, SoundCommerce tracks real-time operational events, profitability and customer lifetime value (LTV) to answer questions fundamental to cross-channel and direct-to-consumer success, including:

"Are we providing consistent doorstep experiences across all modes of fulfillment and delivery, including ship-from-store?"

"Where and how can we best utilize shopper identity and value to prioritize operations and customer service?"

"Are our stores and associates fully equipped to support customers across sales and marketing channels from conversion to doorstep?"

"We're excited to support Lucky Brand by integrating operations data for real-time and predictive decisions regarding customers, assortment, inventory, fulfillment, and shipping," said SoundCommerce CEO Eric Best.