lulu Gets Serious About Brand and Community With New Exec

11/6/2014
Duke Stump has been appointed to lululemon athletica's senior leadership team as executive vice-president, community and brand effective Dec. 1, 2014. Stump will be responsible for continuing to build an authentic and differentiated global brand and community experience, and amplifying lululemon's global impact. He will report to CEO, Laurent Potdevin.

"This is an exciting step in the evolution of the lululemon brand," said Potdevin, "and we have full confidence that Duke's leadership will help deepen our connection with our guests and our communities as we continue on our path of global growth."

Throughout his experience in the athletic retail industry, spanning 20 years of executive leadership at Nike and Easton Sports, Stump has demonstrated how maximizing people's potential and being honest with guests can re-imagine a brand and build its community. Beyond being known as an originator of top brands, Stump is also passionate about cultivating cultures with mission and purpose. In 2006, Stump transitioned to Seventh Generation as CMO to expand on his passion for shaping and defining corporate responsibility, paving the way for a career determined to spread the notion that doing well and doing the right thing are not mutually exclusive. In 2008, he moved into the role of principal and chief architect at The Northstar Manifesto, a company committed to helping others become "bonfire" brands, emphasizing the role that a business conscience can play in propelling brands further on the road to growth and sustainability.

Stump and his family live on a farm in Ojai, Ca., and he looks forward to relocating to Vancouver. He is an athlete, having played pro hockey in Sweden. He loves running and cycling, has completed an ironman triathlon, and enjoys a wide variety of outdoor activities. He is passionate about bright minds and bright ideas, having co-founded the DO Lectures US, and actively serves on several boards, including the Biomimicry Institute.
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