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01/16/2017

This Luxury Department Store Launched Voice-Controlled Wearables for Associates

Luxury fashion retailer Neiman Marcus and Theatro, maker of voice-controlled wearables for retail employees, announced the rollout of the innovative voice controlled wearables as a service to several of the Neiman Marcus Last Call locations.  The Theatro service enables Neiman Marcus Last Call to streamline operations, heighten customer service, and improve staff efficiency in its stores. The announcement was made during National Retail Federation (NRF) annual Big Show, Jan. 15-17, 2017, at New York City's Jacob K. Javits Convention Center, where Theatro is exhibiting in booth #248.

Understanding that efficient communication is critical to consistent retail operational execution, Neiman Marcus Last Call was presented with a solution to streamline communications across the organization, improve day-to-day in-store operational execution and foster teamwork.

"Using the Theatro system has allowed us to increase our in store productivity and execution," said Kristi Allison, vice president of Last Call Stores. "The solution has significantly streamlined store communication and improved our customer service. In addition to reducing time spent communicating between associates, we are also using the solution to improve the in store experience for customers by locating desired product quickly and efficiently."

"Theatro is honored to be chosen by Neiman Marcus to improve customer experience and drive operational excellence in-stores," said Chris Todd, CEO of Theatro. "Customer expectations of retail stores are changing rapidly. Shoppers today expect an engaging environment, knowledgeable associates, and quick, convenient service. In conjunction with Theatro, Neiman Marcus is able to fulfill its commitment to empower their employees with real-time knowledge to meet, and exceed, customer service expectations gives them a competitive advantage with today's technology-enabled consumer."