Luxury Fabric Mill Launches First U.S. Retail Experience
The Knot Standard Holiday Shop is the first Dormeuil retail location outside of Paris and Tokyo in the United States, and is open from Dec. 1 through Dec. 22, at 989 Madison Avenue in New York City. Together the two companies will create an incredible line of luxury custom products, including custom suiting, blazers, chinos and more.
The boutique Holiday Shop will feature exclusive Dormeuil fabrics available only to the location. The 1,000-square foot luxury shop experience will feature Knot Standard's proprietary technology that allows customers to digitally design and visualize hundreds of fabric options to create their own unique custom garments on a large in-store touchscreen or any iPad, prior to purchase.
"We create our fabrics by sourcing the finest raw materials in the world combined with modern production methods. With Dormeuil cloth, Knot Standard offers garments constructed with fabric at the very height of the quality spectrum," says Dominic Dormeuil, president of Dormeuil.
"In our mission to continuously reinvent the men's wear experience, we are excited to deliver the Knot Standard brand through this unique partnership with Dormeuil from Paris, fabric masters since 1842," adds John Ballay, Knot Standard CEO.