The idea of the customer experience is not new, but today’s data-driven world has put more control in consumers’ hands with heightened expectations. As such, personalization is a critical foundation for retail success and brand image.
Find out how capturing data about real-time inventory availability, movement and events along the customer purchase journey helps connect the online to the offline and optimizes shopper engagement.
Lululemon Athletica posted solid digital sales, but the boost in online activity wasn’t enough to save it from a 17% sales dip, as temporary store closures due to the COVID-10 pandemic took place. Learn how intelligent sourcing capabilities and virtual engagement is helping the retailer to capture online sales, a trend it hopes will continue post-pandemic.
Learn how home furnishing company Room & Board was able to use its content library and data in an environment that has set it up for scalable personalization success, increasing online conversion rates by 80% when visitors engaged with personalized content.
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Date: July 16, 2020 at 11:00 AM EDT
The ability for retailers and CPG companies to accurately forecast short-term consumer demand and ensure products are available to consumers when they need them most has been thrust to the forefront with the onset of the worldwide health crisi
Miller was given the award for her work in transforming Neiman Marcus into a nimble and personalized luxury retailer. Most significantly, this included shifting the company to maintaining a “cloud-first” strategy.
To win in today’s hyper-competitive environment, retailers need to be able to turn massive amounts of data into actionable insight at a localized level.
While AI and machine learning (ML) offer retailers great leaps toward offering exceptional customer experiences, customer data lies at the heart of these operations, and protecting that data will be key as retailers implement automation and personalization strategies.
The 17th Annual Store Experience Study examines a transitional moment when the beauty and strength of stores combines with the efficiency and intelligence of digital technologies to create a convergence that redefines retail.
