Macy's and Bloomingdale's Among First to Accept Apple Pay

Macy's and Bloomingdale's will be among the first retailers to begin accepting Apple Pay when the service goes live later this month.

Customers with the new iPhone 6 and the Apple Watch will be able to pay at registers with a wave of their devices. The near field communication (NFC) technology allows shoppers to leave their credit cards at home and adds a new level of security to checkout. Customers buy virtual encrypted "tokens" from Apple to be stored on their device – so if the mobile device is lost or stolen, no credit card info is available to the thieves.

“Security and privacy is at the core of Apple Pay," Eddy Cue, Apple’s senior vice president of Internet software and services said. "When you’re using Apple Pay in a store, restaurant or other merchant, cashiers will no longer see your name, credit card number or security code, helping to reduce the potential for fraud. Apple doesn’t collect your purchase history, so we don’t know what you bought, where you bought it or how much you paid for it. And if your iPhone is lost or stolen, you can use Find My iPhone to quickly suspend payments from that device.”

Macy's and Bloomingdale's are at the forefront of retail technology and all stores are scheduled to receive the technology when Apple goes live with the service.

“We are seeing increased use of mobile devices for all purposes across our business, and clearly mobile payment is something that’s becoming much more interesting to customers,” Macy’s spokesman Jim Sluzewski told The Cincinnati Business Courier. “We decided to be part of the launch of Apple Pay. It’ll give us an opportunity to try this very interesting new technology as a way to pay for transactions.”
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