Macy’s Changes its Loyalty Program

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Macy’s Changes its Loyalty Program

05/15/2018

Macy’s has opened its Star Rewards loyalty program to all customers, regardless of how they pay for their purchases, and added new benefits.

“Macy’s is thrilled to be launching our next phase of Star Rewards, which allows all customers to participate in our loyalty program,” said Rich Lennox, Macy’s chief marketing officer. “Since the relaunch of Star Rewards last fall, our customers have responded with tremendous enthusiasm for enhanced benefits and rewards they received as part of the program. With the addition of the Bronze level, we’ve made earning rewards simple for everyone, no matter how you pay.”

New rewards Macy's has rolled out include Star Money Days, Perks & Offers, and a Birthday Surprise. The rewards plan's new Bronze level allows all customers to be eligible for these rewards.

In addition to Bronze benefits, Macy’s cardholders receive:

  • Silver – Customers who spend up to $499 annually at Macy’s with their Macy’s credit card will receive 25% off any day they choose with Star Pass coupons
  • Gold – With $500 to $1,199 annual spend at Macy’s on a Macy’s credit card, customers will receive 25% off any day they choose with Star Pass coupons and free shipping on all Macy’s purchases when they use a Macy’s credit card
  • Platinum – With $1,200 or more annual spend at Macy’s on a Macy’s credit card, customers will receive 25% off any day they choose with Star Pass coupons, free shipping on all Macy’s purchases, and 5% back in rewards on every Macy’s merchandise purchase in-store and online with no merchandise exclusions when they use a Macy’s credit card

Customers without a Macy’s card can enroll in the new Bronze level – in-store, online or through the Macy’s app – and enjoy benefits including Star Money Days, where customers can earn bonus points toward Star Money that can be used with no merchandise exclusions.