Macy's Enters Wedding Registry Partnership

Jamie Grill-Goodman
Senior Editor
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Macy’s is giving engaged couples one more way to register for Macy’s merchandise.

Macy's and wedding company Zola have launched a wedding registry partnership. Engaged couples can now register for over 2,000 of Macy's private brand and exclusive gifts across bedding, bath, tabletop, and home, directly on Zola. The technology developed as part of this partnership allows Macy's to fulfill the orders placed directly on Zola.

With this collaboration, Zola is now the only other place where couples can add a curated assortment of Macy's products to their registry. The integration of Macy's brands into Zola's assortment of 100,000-plus gifts, gift cards and cash funds will make it easier for couples to register for everything all in one place on Zola. Couples can take advantage of Zola's registry benefits, including free shipping, a mobile app, and integration with all of Zola's free wedding websites, while shopping for Macy's gifts.

"Macy's creates memorable experiences for our customers, helping them celebrate life's moments, big and small," said Parinda Muley, Macy's senior director of business development. "By partnering with Zola, we're adding another way to bring Macy's best private and exclusive products to every couple wishing to say I do."

The list of private brands and exclusive products launching on Zola includes: Hotel Collection, The Cellar, Charter Club, Martha Stewart Collection, Silken Slumber, Noritake, and Lucky Brand Home, all created for Macy's.

"Engaged couples have flocked to Zola for our ability to innovate and simplify what was traditionally a complex wedding planning experience. Partnering with Macy's is another way we are making it easy for couples to register for everything they need for their newlywed home," said Shan-Lyn Ma, CEO and Co-Founder of Zola. "We're thrilled to be making this announcement during peak engagement season. This is one more reason why couples will choose to plan their wedding with Zola."