Macy's, Facebook Link Discount Offers to Customers' Locations
In a move that links one of the oldest names in traditional retailing with the cutting edge of social networking and location-based marketing, Macy's is participating in the launch of Facebook Deals, offering special discounts to customers that use Facebook Places to check in from Macy's store locations. The program began November 4 and will be redeemable at Macy's in the continental U.S. through November 14.
"With a reach that is 500 million users strong, the power and influence of Facebook today is undeniable," said Martine Reardon, Macy's executive vice president of marketing and advertising. "As we continue to aggressively pursue opportunities to reinforce Macy's leadership position within the dynamic social media and location-based movements, the chance to be a part of this launch with Facebook is an obvious win. Not only is it a new way for customers to engage with our brand, but we can thank them for doing so immediately with a special offer they can use while still in our store."
When shoppers check in to Facebook Places from a Macy's location, they will see a pop-up yellow icon that includes an offer for 20% off most apparel, accessories, jewelry and select home items, or 10% off electrics/electronics, furniture and mattresses.
"With a reach that is 500 million users strong, the power and influence of Facebook today is undeniable," said Martine Reardon, Macy's executive vice president of marketing and advertising. "As we continue to aggressively pursue opportunities to reinforce Macy's leadership position within the dynamic social media and location-based movements, the chance to be a part of this launch with Facebook is an obvious win. Not only is it a new way for customers to engage with our brand, but we can thank them for doing so immediately with a special offer they can use while still in our store."
When shoppers check in to Facebook Places from a Macy's location, they will see a pop-up yellow icon that includes an offer for 20% off most apparel, accessories, jewelry and select home items, or 10% off electrics/electronics, furniture and mattresses.