Macy's Introduces Recyclable Gift Cards

Macy's gift cards will now benefit both their recipients and the environment. The department store retailer is partnering with Earthworks System to make its plastic gift cards recyclable.

The Earthworks System Recyclable identifier will be imprinted on the cards, indicating they are made of approved recyclable material. Macy's store locations will collect the spent gift cards and return them to Earthworks System, where they will be reprocessed into printable sheets and resold to printers to make new cards.

"The Earthworks System for plastic card recycling complements Macy's sustainable business philosophy," said Earthworks president Rodd Gilbert in a statement. "Our partnership will provide Macy's and its customers an environmental solution for the significant number of plastic cards it distributes every year."