Macy's to Kick Off Black Friday on Thanksgiving Evening

10/16/2013
Macy's has joined a steady stream of retailers opening their stores on Thanksgiving evening in the hopes that shoppers will want to open their wallets to score tempting deals.

Most of the retailer's 800 locations will open at 8 p.m. on Nov. 28.

"Black Friday is the biggest shopping event of the year and brings with it a level of fun and excitement to our customers around the nation," said Peter Sachse, Macy's chief stores officer. "For Macy's, it's important to make this day enjoyable and convenient for everyone, as our customers search for great deals on favorite wish-list items. Shopping at Macy's on Black Friday means having the opportunity to purchase the most sought-after products at unbelievable savings."

In a move to minimize the impact on associates, Macy's began planning early to allow associates the time to review available shifts throughout the holiday season, including on Thanksgiving weekend, and to volunteer for the shifts they prefer.

Black Friday shoppers can also get a first look at select specials by checking Macy's Pinterest page at pinterest.com/macysofficial or macys.com/blackfriday.

Macy's mobile app will act as a shopper's digital personal assistant this holiday season, allowing each shopper to plan a personal Black Friday shopping strategy in advance. Beginning Nov. 21, customers will be able to view Black Friday specials on their mobile devices and create customized shopping lists that can be edited and shared with friends. This digital tool will enable Macy's customers to create personalized plans for this very exciting shopping day, saving them time and money.
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