Macy’s to Launch Revamped Mobile App and Live Shopping

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Macy’s is rolling out new retail tech experiences to shoppers in preparation for the holidays, including an app overhaul, weekly live shopping events, and expanded 3D Room planning.

The revamped Macy’s mobile app, featuring an all-new design and navigation, launches on October 15 for iOS and Android devices. Customers can use the app to curate their personal style, navigate stores, shop Macy’s product assortment, build favorite item lists, seamlessly checkout, manage rewards and account details, and more. The new app also features better product filters, personalized recommendations, access to lists and favorites, and a new in-store frictionless return process.

With location services enabled, automatic store features allow the app to seamlessly customize the user’s experience to their local Macy’s store. This includes immediate access to Price Check, Store Maps, along with product availability, buy online, pickup in store and curbside pickup. When push notifications are enabled customers will be notified of the latest deals, product launches and app exclusives.

The department store retailer is also introducing Macy’s Live, an all-new live shopping experience. During weekly live shopping events, customers will be able to interact with hosts and Macy’s Stylists via chat, view featured product in more detail, and get real-time reviews and recommendations. Following the broadcasts, each show will be archived to watch and shop on-demand. Available to view on, each show will have a focused theme including fall and holiday apparel, shoes and accessories, beauty, gifts, toys, home products plus other featured categories.

Macy’s expansion of Macy’s 3D Room planning service, powered by Marxent, allows customers to virtually see their preferred furniture and home furnishings in a custom-built room created to mirror their exact living space. The in-store 3D design service room can be initiated by any customer in-store by partnering with a specially trained furniture sales colleague or from home via virtual consultation. Or consumers can use the "view in my room" augmented reality feature available in the Macy’s app to see and virtually trial more than 13,000 furniture products at home via their mobile device. The “See Your Space IRL” room design tool is available at more than 400 Macy’s stores nationwide and online.

In addition to these new customer experiences, Macy’s has also launched a new sustainability shopping experience at This one-stop shop features a full range of environmentally conscious products that have been independently certified as responsibly made or packaged.

[See also: Walmart’s Latest Online Destination Is a Boon for Sustainable Sourcing]

Also, a new Macy’s Fragrance Finder tool available at, allows customers to curate a personal pool of recommendations based on their preferences and desired scent profiles. Shoppers can learn more about scent families, ingredients, and other fragrance attributes in a deeply immersive visual experience via the tool.


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