Macy’s Providing More Payment Options
Macy’s is offering its shoppers more payment flexibility to improve the digital experience.
The department store retailer has teamed up with Klarna to offer customers the ability to elect to pay in four equal, interest-free installments at online checkout as part of an enhanced shopping experience.
“With a strong focus on digital agility and innovation, Macy’s continually seeks strategic partnerships that enable us to provide our customers with the best possible shopping experience,” said Matt Baer, chief digital officer, Macy’s, Inc. “We’re excited to embark on a long-term relationship with Klarna that will help us reach wider audiences looking for seamless alternative payment solutions that provide them with financial control and convenience.”
Within the department store segment, Macy’s is one of the first companies to offer its customers Klarna’s buy now, pay later offering, which appeals to younger demographics who increasingly prefer alternative ways to pay but also to any consumer seeking flexibility and convenience. Amid ecommerce’s rapid acceleration, Macy’s has been fast-tracking digital initiatives and partnerships to quickly meet increased customer demand for online shopping and flexible payments options.