Macy’s Virtual Reality Rollout Extends to 70 Stores, With More Coming

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Macy’s Virtual Reality Rollout Extends to 70 Stores, With More Coming

By Jamie Grill-Goodman - 10/19/2018
VR-influenced furniture sales have increased by more than 60% versus non-VR furniture sales.

Macy’s is embarking on what the retailer says is the “largest virtual reality rollout in retail history.” The company seeks to enable customers to discover products and make informed buying decisions using the Macy’s VR furniture experience.

The rollout, in partnership with Marxent, includes approximately 70 Macy’s VR installations in stores nationwide and another 20 locations expected to be added by January 2019.

“Macy’s is constantly looking for ways to bring excitement and fresh experiences to our customers,” said Hal Lawton, president of Macy’s. “Through the Macy’s VR furniture experience, we are giving our customers a new way to visualize a large selection of furniture products. Customers design their living space and, using a VR headset, immerse themselves in the virtual rooms they create. VR is a practical application proven to drive sales and a terrific example of combining technology and the human touch.”

Macy's Stores with Virtual Reality Tech

Arrowhead Towne Center

 

AZ

Chandler Fashion Center

 

AZ

Pleasanton Furniture

 

CA

Northridge Fashion Center

 

CA

Santa Ana Mainplace

 

CA

Victoria Gardens

 

CA

Fresno Furniture

 

CA

Thousand Oaks

 

CA

Roseville Furniture

 

CA

Los Cerritos Center

 

CA

Northgate

 

CA

Downtown LA

 

CA

Mission Valley Home

 

CA

Valley Fair

 

CA

Del Amo Fashion Center

 

CA

Montebello Home

 

CA

Monterey Furniture

 

CA

South Coast Plaza Home

 

CA

Walnut Creek Broadway Plaza

 

CA

San Francisco Union Square

 

CA

Cherry Creek Furniture

 

CO

Southglenn Furniture

 

CO

Park Meadows

 

CO

Christiana

 

DE

Dadeland

 

FL

Pembroke Furniture

 

FL

Ft Lauderdale Furniture

 

FL

Aventura

 

FL

South Dade Furniture

 

FL

Miami International

 

FL

Gandy Furniture

 

FL

Town Center Furniture

 

GA

Gwinnett Furniture

 

GA

Mall Of Georgia

 

GA

Lenox Square

 

GA

Perimeter Furniture

 

GA

Old Orchard

 

IL

Castleton Square

 

IN

Fayette

 

KY

Northshore

 

MA

Boston (Downtown)

 

MA

South Shore Plaza

 

MA

Annapolis

 

MD

Somerset Collection

 

MI

Southdale Furniture

 

MN

Mall Of America

 

MN

Paramus Furniture

 

NJ

Cherry Hill Furniture

 

NJ

Rte. 46 Furniture

 

NJ

Route 22 Furniture Store

 

NJ

Newport Center

 

NJ

Summerlin

 

NV

Las Vegas Home

 

NV

Herald Square

 

NY

Carle Place Furniture

 

NY

Cross County

 

NY

Brooklyn (Downtown)

 

NY

Easton Town Center

 

OH

Tuttle Crossing Furniture

 

OH

Lima

 

OH

Summit

 

OH

Washington Square Furniture

 

OR

South Hills Furniture

 

PA

Ross Park Furniture

 

PA

Northpark Center

 

TX

Memorial City

 

TX

Stonebriar Centre

 

TX

Springfield

 

VA

Alderwood Furniture

 

WA

 

In Macy’s three pilot stores, VR-influenced furniture sales have increased by more than 60% versus non-VR furniture sales and decreased returns to less than 2%. Customers are more accurately visualizing their spaces and adding multiple furnishings with confidence. The program also allows Macy’s to offer a full range of furniture in a dramatically smaller space.

 “With Macy’s VR furniture experience, customers can take a 2D floorplan and transition it to 3D in real time,” said Beck Besecker, co-founder and CEO of Marxent. “Macy’s VR for furniture is an easy to use application and consumers have a huge selection to choose from. The technology decreases return rates and VR gives customers a real omnichannel experience.”

Macy’s is also adding an augmented reality furniture experience called “See Your Space IRL.” The technology allows customers to virtually place Macy’s furniture products in their actual living spaces. “See Your Space IRL” is now available on the Macy’s mobile app for iOS on the iPhone 7 and newer, and will be available on the Macy’s app for Android in 2019.