Macy’s Virtual Reality Rollout Extends to 70 Stores, With More Coming
Macy’s is embarking on what the retailer says is the “largest virtual reality rollout in retail history.” The company seeks to enable customers to discover products and make informed buying decisions using the Macy’s VR furniture experience.
The rollout, in partnership with Marxent, includes approximately 70 Macy’s VR installations in stores nationwide and another 20 locations expected to be added by January 2019.
“Macy’s is constantly looking for ways to bring excitement and fresh experiences to our customers,” said Hal Lawton, president of Macy’s. “Through the Macy’s VR furniture experience, we are giving our customers a new way to visualize a large selection of furniture products. Customers design their living space and, using a VR headset, immerse themselves in the virtual rooms they create. VR is a practical application proven to drive sales and a terrific example of combining technology and the human touch.”
Macy's Stores with Virtual Reality Tech
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Arrowhead Towne Center |
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AZ |
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Chandler Fashion Center |
AZ |
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Pleasanton Furniture |
CA |
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Northridge Fashion Center |
CA |
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Santa Ana Mainplace |
CA |
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Victoria Gardens |
CA |
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Fresno Furniture |
CA |
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Thousand Oaks |
CA |
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Roseville Furniture |
CA |
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Los Cerritos Center |
CA |
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Northgate |
CA |
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Downtown LA |
CA |
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Mission Valley Home |
CA |
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Valley Fair |
CA |
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Del Amo Fashion Center |
CA |
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Montebello Home |
CA |
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Monterey Furniture |
CA |
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South Coast Plaza Home |
CA |
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Walnut Creek Broadway Plaza |
CA |
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San Francisco Union Square |
CA |
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Cherry Creek Furniture |
CO |
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Southglenn Furniture |
CO |
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Park Meadows |
CO |
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Christiana |
DE |
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Dadeland |
FL |
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Pembroke Furniture |
FL |
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Ft Lauderdale Furniture |
FL |
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Aventura |
FL |
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South Dade Furniture |
FL |
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Miami International |
FL |
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Gandy Furniture |
FL |
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Town Center Furniture |
GA |
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Gwinnett Furniture |
GA |
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Mall Of Georgia |
GA |
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Lenox Square |
GA |
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Perimeter Furniture |
GA |
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Old Orchard |
IL |
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Castleton Square |
IN |
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Fayette |
KY |
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Northshore |
MA |
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Boston (Downtown) |
MA |
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South Shore Plaza |
MA |
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Annapolis |
MD |
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Somerset Collection |
MI |
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Southdale Furniture |
MN |
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Mall Of America |
MN |
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Paramus Furniture |
NJ |
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Cherry Hill Furniture |
NJ |
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Rte. 46 Furniture |
NJ |
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Route 22 Furniture Store |
NJ |
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Newport Center |
NJ |
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Summerlin |
NV |
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Las Vegas Home |
NV |
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Herald Square |
NY |
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Carle Place Furniture |
NY |
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Cross County |
NY |
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Brooklyn (Downtown) |
NY |
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Easton Town Center |
OH |
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Tuttle Crossing Furniture |
OH |
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Lima |
OH |
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Summit |
OH |
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Washington Square Furniture |
OR |
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South Hills Furniture |
PA |
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Ross Park Furniture |
PA |
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Northpark Center |
TX |
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Memorial City |
TX |
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Stonebriar Centre |
TX |
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Springfield |
VA |
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Alderwood Furniture |
WA |
In Macy’s three pilot stores, VR-influenced furniture sales have increased by more than 60% versus non-VR furniture sales and decreased returns to less than 2%. Customers are more accurately visualizing their spaces and adding multiple furnishings with confidence. The program also allows Macy’s to offer a full range of furniture in a dramatically smaller space.
“With Macy’s VR furniture experience, customers can take a 2D floorplan and transition it to 3D in real time,” said Beck Besecker, co-founder and CEO of Marxent. “Macy’s VR for furniture is an easy to use application and consumers have a huge selection to choose from. The technology decreases return rates and VR gives customers a real omnichannel experience.”
Macy’s is also adding an augmented reality furniture experience called “See Your Space IRL.” The technology allows customers to virtually place Macy’s furniture products in their actual living spaces. “See Your Space IRL” is now available on the Macy’s mobile app for iOS on the iPhone 7 and newer, and will be available on the Macy’s app for Android in 2019.
