Making the Store of the Future a Reality
As buying power shifts to new demographics and shopping patterns are significantly changing — consumers expect their buying experience to be totally personalized — from brand introduction and awareness through after-purchase communications.
Consumers want more immersive and delightful buying experiences, rather than purely transactional ones. Retailers are leveraging technology to drive distinctive in-store experiences that meet the demands for personalization and customization. How are CIOs managing in "the perfect storm"?
In this paper, you will gain these insights from our 2017 CIO Survey:
• Key strengths and shortcomings of current physical stores
• Technologies that IT leaders are implementing and where they see the biggest gaps
• How outsourcing partners can help implement the best store of the future.