Mapping Out Bargain Hunters

Grocery Outlets knows where the bargain hunters are. Via Pitney Bowes MapInfo, the 132-store West Coast grocery chain is using location intelligence to make smarter real estate decisions, conduct sophisticated sales forecasting and gain insights into its best customers' shopping habits.

The mapping technology uses a combination of data and software to profile target customers and help identify the most profitable store sites. Since it analyzes maps rather than spread sheets, MapInfo helps identify risks, patterns and opportunities that may otherwise go unnoticed.