Marine Layer, the San Francisco-based independent retailer that redefined soft by creating a suite of custom, sustainable fabrics, began pre-sales for a special collaboration with the National Park Foundation. The collaboration is centered around a line of T-shirts which feature special-edition graphics developed by Marine Layer’s design team. According to Marine Layer, $15 of each shirt sold will go directly to the National Park Foundation to help support America’s national parks and programs.
This partnership reinforces Marine Layer’s mission to support local communities and builds on its collection of cause-driven T-shirts, called “charitees.” The initial launch will include men’s and women’s tees with custom graphics based on six different national parks: Mount Rainier National Park, Yosemite National Park, Golden Gate National Recreation Area, Grand Canyon National Park, Hawai’i Volcanoes National Park, and Acadia National Park.
“This is a great project all around. It was an amazing design opportunity for us, our customers are getting some awesome new shirts, and we’re going to make our largest charitee donation ever to an organization we all feel a strong connection to,” said Michael Natenshon, CEO of Marine Layer.
After the initial launch of the first six park designs on August 30, Marine Layer will release additional designs as part of their holiday line. They’ll also incorporate a crowdsourcing element, asking customers to vote on the next park(s) featured in the line.
“For more than a century, our national parks have been inspiring people’s wanderlust and we’re thrilled to continue this tradition through our partnership with Marine Layer,” said Stefanie Mathew, vice president of corporate partnerships at the National Park Foundation. “With these new park-inspired T-shirt designs, people can show off their love for our parks and support them at the same time.”
Marine Layer’s partnership with the National Park Foundation will extend through July 31, 2018, and will generate a minimum of $50,000 to go directly toward the National Park Foundation’s mission to protect national parks through preservation efforts, connect all people to them, and engage the next generation of park supporters.