Market Basket Deploys Advanced Pricing Software

Market Basket Foods Stores, operators of 30 full-service grocery stores throughout East Texas and Louisiana, selects the Revionics Advanced Pricing Solution (RAPS) to drive more consumer-centric pricing and promotions. The RAPS solution will be deployed as an augmentation to the Retalix HQ offering, already installed at Market Basket.

Using RAPS, Market Basket can calibrate prices on every item, every week, without leaving money on the table. Additionally, RAPS Promotions will help the grocer forecast the net impact of alternative offers and product mixes within their weekly ads. With the help of RAPS Promotions' ground-breaking functionality, Market Basket can create and compare unlimited ad plans. RAPS Promotions will recommend items and offers based on the grocer's unique promotional strategy and goals.

"At Market Basket our goal is to be more customer service driven while being neighborhood-oriented," said Skylar Thompson, President of Market Basket. "We selected Revionics for numerous reasons. The personnel at Revionics were very knowledgeable and responsive to our business objectives. We felt like they will be an integral part of our team. Moreover, we were very impressed with the technology and philosophy behind the system."
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