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Marketing

A collection of news, articles and other featured content about Marketing.

Make no mistake- the average millennial is a savvy shopper. They look at trends and compare prices across channels before making their buying choice. A millennial will never spend more on a product they can buy for lesser elsewhere.

Walmart is moving to centralize its online research operations through a do-it-yourself online survey and reporting solution. Learn how the retailer plans to cut market research spend with this DIY tool.

See what Amazon plans for the holidays inside Whole Foods Market stores.

Consumer behavior has changed drastically over the last several years due to the increased use and dependence on e-commerce.

As Amazon shakes up grocery retailers, Costco rolls out two new delivery options. Will it be enough for the retailer to compete?

Pier 1 Imports has been conducting an extensive analysis of its strengths and operational capabilities. Now halfway through the process, the retailer has developed some objectives after a rough quarter. Here are the five ways Pier 1 hopes to meet its objectives.

This Roadmap report provides a framework for utilizing sophisticated artificial intelligence solutions and execution engines to successfully communicate with consumers and power the ongoing digital transformation.

Shoppers want a customized online buying experience that’s fast, easy, and simple, and Content-as-a-Service (CaaS) is the surest way of satisfying them. CaaS is a method of delivering content with speed and consistency while reaching customers on their channel of choice.

Fashion retailer Chico’s FAS' financial results fell short of the goals the company set, but its upcoming cap ex of $60 million will provide ongoing enhancements to its omnichannel and digital capabilities. Find out what the fashion retailer is working on to drive sales.

Do you want your customers to follow you on social media, communicate and take action? These five types of social media posts will get them to do just that.

AI and deep learning provide retailers a means of individualizing each customer interaction at a scale unattainable by more manual solutions – in real time. Learn what this means for retail.

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