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A collection of news, articles and other featured content about Marketing.

Pricing, Promotions and Markdown Innovations in the Era of Artificial Intelligence

In the era of AI, retailers are exploring more strategic, channel-specific, and autonomous approaches to pricing and promotions that will drive profitable revenue growth.

Ralph Lauren Slashing Corporate Office Space, Digitizing Work & Customer Experiences

Ralph Lauren plans to close stores and slash its North America corporate office space up to 30%, as teams embrace “new ways of working” and it pivots resources. It’s also investing in new digital customer experiences, such as augmented reality. Learn where the retailer is headed in 2021.

GNC is competing in today's crowded e-commerce market by creating a seamless, engaging customer experience across web, mobile and other channels to increase customer loyalty. Learn how.

Walmart’s next step in its retail media expansion includes the acquisition of the IP and technology from creative automation ad-tech company Thunder.

The pandemic is exposing an area of opportunity for grocers: investing in advanced behavioral analytics and marketing technology tools. Lack of attention to these important tools can hurt a business's long-term growth and operations.

Walmart is shifting store operations and updating its media business in order to better adapt to the needs of today’s consumer.

Burberry can’t predict the future, but it can build an agile, nimble architecture and culture to be ready for it. Here’s how.

If any silver lining came out of 2020, it’s that consumers are demanding that retailers take a stance on key social issues — especially equality. Shelley Haus, CMO, ULTA Beauty and Crystal Harrell, senior director, communications, Procter & Gamble share insights from this year's most creative retail campaigns that drove home the message of equality.

The retailer pivoted hard and fast during the pandemic as the emergence of the community pharmacy was transformed.

If 2020 was the year of throwing out the digital marketing playbook and starting over, then 2021 may shape up as the year of giving back and reconnection — and perhaps a moment to not be so serious all the time.

To ensure these relationships last well beyond a few convenient transactions today, e-commerce providers should consider segmenting customers according to their engagement behavior.

RIS’ third annual startups feature examines retailers that caught the eye of our editors for being exceptionally innovative and solving problems for consumers at a time when they need solutions the most.

Mtn Dew and Burton Snowboards are teaming on behalf of sustainability as part of a new partnership known as One World.

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