AI has improved loyalty programs by leaps and bounds, enabling brands to create engaging, memorable and personal experiences. But it’s important to be cautious when implementing AI so that catastrophes or perceived privacy infringements don’t occur.
Omnichannel marketing aims to give people universally pleasant and fulfilling experiences — whether people engage with a company on their tablets, through social media, in a store, or within an app. Look at five retailers who accomplished this in 2018.
Uncover recent data from an exclusive Profitect survey of more than 1,000 Gen Zers nationwide and learn why retailers’ strategies this holiday season need to revolve around getting them into the store.