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A collection of news, articles and other featured content about Marketing.

As revenue and profits continue to shrink, Pier 1 has announced an aggressive reinvention of its brand and technology suite. Learn the retailer’s vision for its future and how it will make it a reality.

The 2018 Retail Technology Innovation Index is the industry’s only algorithm-based index that highlights the most innovative technology companies successfully advancing retailer businesses.  

If you're struggling to take your digital promotions from "it works" to "it's great!," try putting these three best practices to work.

Retailers are feeling the pressure to evolve, but many still aren’t sure where to start. Here are five tips that will help you hone in on the essential prerequisites and technologies that are part of every retailer's digital transformation.

Email addresses enable truly personalized, omnichannel marketing. Learn how this simple capture is still at the heart of personalization in retail in this month's Insider's Insight.

Despite reports to the contrary, the store is not dead, it is being reinvented.

Starbucks hones in on developing digital relationships with occasional shoppers and launches a new labor routine, moving from a one-size fits all deployment plan to a dynamic store specific solution. Learn the details of the coffee giant's latest strategies.

Digital analytic assistant CINDE now answers questions and gives insights about grocery and hard goods retail promotion impact and makes recommendations for future optimization. Read on for more info and an informative video.

There are ways to succeed as a brick and mortar retailer in a specialized industry – and technology is the secret weapon. Here are three easily deployable, and proven, marketing and sales strategies any size retailer can employ.

It might only be May, but a successful fourth quarter starts now. Retailers should get a head start by focusing on these four areas immediately.

Rite Aid's sophisticated new tools and technology are enabling the drugstore retailer to offer hyper personalized offers. Meanwhile, the retailer continues to convert stores to its "wellness format" as its merger with Albertsons looms in its future.

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