Marketing

Press enter to search
Close search
Open Menu

Marketing

A collection of news, articles and other featured content about Marketing.

Despite reports to the contrary, the store is not dead, it is being reinvented.

It might only be May, but a successful fourth quarter starts now. Retailers should get a head start by focusing on these four areas immediately.

There are ways to succeed as a brick and mortar retailer in a specialized industry – and technology is the secret weapon. Here are three easily deployable, and proven, marketing and sales strategies any size retailer can employ.

Starbucks hones in on developing digital relationships with occasional shoppers and launches a new labor routine, moving from a one-size fits all deployment plan to a dynamic store specific solution. Learn the details of the coffee giant's latest strategies.

Looking to capitalize on the popularity of Amazon’s Prime Day, Wayfair is debuting its own one-day sales holiday tomorrow. Learn the details of Way Day, and the retailer’s plan to recreate Black Friday magic this spring.

Online marketing may be cost-efficient, but also needs to be well-thought out, have a strategic anchor in a brand's mission, and be proactive. Here we explore three tactics.

How to successfully blend art and science to personalize the shopping experience both in-store and out while avoiding the dreaded ‘creepy’ factor.

Rite Aid's sophisticated new tools and technology are enabling the drugstore retailer to offer hyper personalized offers. Meanwhile, the retailer continues to convert stores to its "wellness format" as its merger with Albertsons looms in its future.

In a digitally connected world, where channel, device, app and site hopping is the norm, the shopper is searching, experiencing and buying products in drastically different ways. Many retailers are struggling to align product information to how the shoppers experience the product and consume it.

In an exclusive interview with sister publication Retailer Leader, Nilam Ganenthiran, chief business officer at Instacart, spoke about Amazon's threat to companies like Instacart, the relationship shoppers have with local grocers, and more. Get the Q&A here.

Today’s successful triggered email program integrates multiple components into an identification, insight and interaction ecosystem. If you think top retailers to have the technology in place to make this happen, think again. Hear the surprising results from a study of 50 top retailers.

Show More