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Marketing

A collection of news, articles and other featured content about Marketing.

Canadian Tire’s Triangle Rewards program now boasts close to 70% penetration of Canadian households. Learn how it is using all that customer data to ultra-personalize its offers and skyrocket its marketing ROI.

We all know that the holiday season is critical for many retailers’ success as it can make or break the entire year. Arm yourself with these data-backed predictions revealing six of the most impactful performance trends.

By taking a stand on social issues retailers risk alienating 30%-40% of their customers, so why do it? Because taking a stand adds a layer of meaning to a retailer’s brand image and deepens engagement with shoppers.

The former Amazon and Mattel executive has landed the top marketing gig at a major apparel retailer. See where the industry veteran is headed and the role he will play at his new company.

The veteran retail thought leader will head the strategy group and is charged with ensuring the retailer achieves operational excellence and an evergreen strategic planning process.

RIS’ annual look at fastest-rising retail executives features game-changing power players from across retail verticals. Every member of the list has one thing in common ― they are boldly breaking the mold on what retail can be and setting the pace for success in the face rapidly evolving technology.

Catering to the needs of Millennials and Gen Z is critical, but keeping pace with the changing shopping patterns of established generations is equally vital. Check out this new research highlighting the evolving shopping behavior and preferences of Gen X and Baby Boomers.

By joining forces and combining the breadth of their expertise, Otimo Retail and XCCommerce now offer global retailers the power to optimize their promotional and coupon initiatives within a unified commerce approach. Get the details.

The former Amazon bigwig has accepted a c-suite position at a surging specialty retailer. See where the industry veteran is headed and the role he will fill at his new company.

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