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Marketing

A collection of news, articles and other featured content about Marketing.

The discount retailer enjoyed a jolly end to 2018 beating its Q4 forecast thanks in part to its store of the future remodels and new marketing approach. Hear the details and how Big Lots plans to keep its momentum.

Cheryl Sullivan, chief marketing & strategy officer, Revionics, talks with Joe Skorupa, editorial director, RIS, about retail studies and beating myths in the market at The Big Show 2019.

Find out why industry-leading customer satisfaction is the key to Revionics' success in the 2019 RIS Software LeaderBoard.

One of the goals of marketers is to get customers to take an action, which could be as simple as recommending a product or talking positively about a company on Yelp.

No one should be spending their marketing budgets on influencer marketing because it’s trendy. Here are a few things to consider when creating a successful and measureable influencer campaign.

Omnichannel marketing aims to give people universally pleasant and fulfilling experiences — whether people engage with a company on their tablets, through social media, in a store, or within an app. Look at five retailers who accomplished this in 2018.

AI has improved loyalty programs by leaps and bounds, enabling brands to create engaging, memorable and personal experiences. But it’s important to be cautious when implementing AI so that catastrophes or perceived privacy infringements don’t occur.

The arts and crafts retailer is bringing its e-commerce, service and marketing onto one platform to create connected customer experiences across every touchpoint.

Uncover recent data from an exclusive Profitect survey of more than 1,000 Gen Zers nationwide and learn why retailers’ strategies this holiday season need to revolve around getting them into the store.

The 2018 Retail Technology Innovation Index is the industry’s only algorithm-based index that highlights the most innovative technology companies successfully advancing retailer businesses.  

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