Marketing

Understanding the Impact of Retail Media Networks in the Evolution of E-commerce.
As data privacy becomes a hotter topic, the advertising realm is undergoing significant changes.
The Personalization Imperative: Creating Exceptional Experiences for the Modern Consumer
In this report, RIS explores how retailers are enhancing consumer experiences with greater personalization through the use of first-party data, harnessing the potential of artificial intelligence, loyalty programs, retail media, and other strategic tech investments.
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Artificial Intelligence
Getting Granular On AI in Marketing
Dig into how this technology is different from existing tools, some recent and exciting use cases, and some of the biggest misconceptions about the use of generative AI.
Virtual Reality
Walmart and Amazon Investing in Virtual Brand Experiences
Walmart’s no stranger to blending the lines of physical and virtual brand experiences, but the company’s just getting started, according to Walmart metaverse executive Thomas Kang.
Supply Chain and Merchandising
Sam’s Club MAP Closes the Loop for Advertisers With Media and Sales Performance Dashboard
Walmart-owned Sam's Club has launched the Media and Sales Performance Dashboard, an integrated dashboard that serves as a central source of truth for campaign performance for Sam's Club Member Access Platform (MAP).
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Blogs
How Generative AI is Energizing the Beauty Industry
Learn how beauty companies are evaluating the best use of generative AI across a broad range of use cases for advertising and marketing.
Infographics
Beyond the Hype: How AI is Reshaping Retail & CPG Marketing
Learn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new path through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in marketing.
Value Chain
The Digital and Tech Investments in JCPenney’s $1 Billion Reinvestment Plan
JCPenney announced a multi-year, self-funded reinvestment plan during a virtual briefing Thursday, and included details on technology and digital investments as part of the larger plan.
Events
Leaders from Estee Lauder Companies, Kellogg’s, and More to Share Insights at the Consumer Goods Sales & Marketing Summit
Athlete and Hustle Clean CEO Justin Forsett will inspire and motivate, alongside leaders from retail and consumer goods companies discussing innovative strategies and how to leverage next-generation technology.
Latest Retail News
Best Buy Experiences Second Quarter Declines; Invests Further in Technology, Member Benefits
Best Buy has experienced second-quarter declines while investing in technology and expanding consumer benefit programs.
Supply Chain and Merchandising
From Lattes to Doughnuts for Dogs – A Look at All Things Pumpkin Spice 2023
Before every child has walked through the doors for their first day of school, the unofficial end of summer has been ushered in by all things pumpkin.
Tech Transformation Videos
Tech Transformation Video: Claire Wyatt of Albertsons Media Collective Talks Retail Media Cross-Integration
Claire Wyatt, VP, business strategy and marketing science at Albertsons Media Collective, discusses the challenges of retail media with regards to cross-integration with legacy platforms.
Tech Transformation Podcasts
Tech Transformation Podcast: Albertsons’ Claire Wyatt On Retail Media Tech Team Lessons
Learn about some of the challenges brands are facing with retail media networks and some common misconceptions.
Marketing
Nathan’s Famous Builds Out Data-Fueled Localized Marketing Capabilities
The fast-casual hot dog franchise is elevating its customer engagement and centralizing data to refine its marketing efforts.

A collection of news, articles and other featured content about Marketing.