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Marketing

A collection of news, articles and other featured content about Marketing.

There are opportunities for all retailers to automate elements of their pricing and promotions. Explore the four areas where this retail technology has the biggest impact.

Bragging about getting the biggest discount has gained popularity in the U.S., but how do pricing promotions really impact consumer behavior?

On the heels of skyrocketing sales and a 120% service revenues spike, it looks like the Office Depot's efforts to transform its retail model are paying off. Learn what the retailer is doing to become more service oriented and how these moves have revenue soaring.

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The Vitamin Shoppe's digital sales soared 40% in Q2 and it plans to invest $30 million in digital. Can online improvements, grassroots marketing, vendor collaboration and the massive investment keep the momentum going?

The 2018 Retail Technology Innovation Index is the industry’s only algorithm-based index that highlights the most innovative technology companies successfully advancing retailer businesses.  

As revenue and profits continue to shrink, Pier 1 has announced an aggressive reinvention of its brand and technology suite. Learn the retailer’s vision for its future and how it will make it a reality.

Sharpen your pricing and promotions in advance of the all-important holiday season.

You do not want to miss this inaugural list of 75 of the most innovative companies in retail technology.

Despite reports to the contrary, the store is not dead, it is being reinvented.

Retailers are feeling the pressure to evolve, but many still aren’t sure where to start. Here are five tips that will help you hone in on the essential prerequisites and technologies that are part of every retailer's digital transformation.

If you're struggling to take your digital promotions from "it works" to "it's great!," try putting these three best practices to work.

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