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Marketing

A collection of news, articles and other featured content about Marketing.

No one should be spending their marketing budgets on influencer marketing because it’s trendy. Here are a few things to consider when creating a successful and measureable influencer campaign.

Find out why industry-leading customer satisfaction is the key to Revionics' success in the 2019 RIS Software LeaderBoard.

AI has improved loyalty programs by leaps and bounds, enabling brands to create engaging, memorable and personal experiences. But it’s important to be cautious when implementing AI so that catastrophes or perceived privacy infringements don’t occur.

Omnichannel marketing aims to give people universally pleasant and fulfilling experiences — whether people engage with a company on their tablets, through social media, in a store, or within an app. Look at five retailers who accomplished this in 2018.

Uncover recent data from an exclusive Profitect survey of more than 1,000 Gen Zers nationwide and learn why retailers’ strategies this holiday season need to revolve around getting them into the store.

The arts and crafts retailer is bringing its e-commerce, service and marketing onto one platform to create connected customer experiences across every touchpoint.

Are you a digital product marketer? Then it is time to take a look at the seven tools that will take your digital marketing and product management efforts to the next level.

It’s become progressively harder for retailers to connect online activity back to their customer file in order to leverage their ESP in the way they think they're using it. Find out what you can do.

Retail is in Jennifer Skeen’s blood. From her first retail job at age 16 at JCPenney, she has loved the constant on-the-go and ever-changing landscape.

There are opportunities for all retailers to automate elements of their pricing and promotions. Explore the four areas where this retail technology has the biggest impact.

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