Marketing

In a new personalization effort, Petco has invested in a new system aimed at customizing key marketing touchpoints across the shopping journey.

Sam’s Club has upgraded its retail media network with retargeting capabilities and announced it will invest more than $142 million in a new fulfillment center in Georgia.

Pacsun has launched its second virtual customer experience, Pacsun Los Angeles Tycoon on Roblox.

Over the next few winter months, Chick-fil-A Inc. will operate a pop-up rest and recharge station exclusively for members of the food delivery community in New York City.

BrandLab, the marketing and creative agency operated by RIS’ parent company EnsembleIQ, has earned five 2023 AVA Digital Awards.

As heartwarming, entertaining, or humorous as Super Bowl commercials might be, do these spots actually influence consumer behavior? Learn here.

Trouble is far from over for Bed Bath & Beyond, with the retailer now shuttering 150 more stores in addition to the 87 closed last week. Find out more about the latest efforts to avoid bankruptcy.

Learn why retailers and consumer goods companies are exploring the benefits of MACH technologies and what the future might hold for generative AI.

Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly.

Here are four ways that an e-commerce website can use long-term and short-term signals to provide a personalized shopping experience for their users.

Petco Health and Wellness, Inc. is streamlining its loyalty services, bringing over 24 million subscribers under a single, two-tier Vital Care offering.