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A collection of news, articles and other featured content about Marketing.

New Retail Store Concepts: Nike, Ugg, 7-Eleven, Foot Locker

Retail innovation is blazing, even in the midst of the craziest holiday season ever. Nike and Ugg both launched new store concepts this November, while 7‑Eleven and Foot Locker expanded concepts. RIS takes a look at each and gives you the lowdown on the innovation inside.

Search Magic: How Gary’s Wine Ranks As a Top 3 Wine Advertiser Almost Every Month

While Gary’s Wine & Marketplace got its start as a small wine shop in New Jersey, its digital capabilities tell a different story.

To prevent further revenue loss and appeal to this emerging consumer, savvy fashion retailers are embracing these new mobile and online marketing strategies.

Whether selling or shopping in 2020, the only thing that can be expected is the unexpected. To help retailers craft their last minute strategies, RIS dove into the data and talked with experts to provide ammo for peak selling season twists and turns.

For retailers who want guidance on marketing strategies for the fourth quarter, here are a few key steps for holiday success.

Learn how companies like Amazon, Stonewall Kitchen and Chewy are leveraging technology to stay connected throughout their customer journeys, while scaling their teams’ expertise to blend their B2B and B2C capabilities.

Between the pandemic, the election and economic turmoil, predicting consumer behavior for the holidays is like reading tea leaves in a vat of motor oil.

Retailers and consumer goods companies looking to break out of their old way of doing things can look to companies that never operated with the standard playbook to begin with.

Sally Beauty Holdings has added three VPs to its marketing leadership team. Find out which new execs will help the retailer deliver relevant and personalized content, education and solutions.

“With all of the challenges companies have faced this year, having the right workers, at the right location, at the right time while improving employee engagement and optimizing labor costs is critically important,” said Brennan.

Salesforce’s new Digital 360 platform combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions into a single source of truth for personalizing customer experiences.

Neiman Marcus has reimagined its Fall Book campaign into a digital experience.

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