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Marketing

A collection of news, articles and other featured content about Marketing.

By joining forces and combining the breadth of their expertise, Otimo Retail and XCCommerce now offer global retailers the power to optimize their promotional and coupon initiatives within a unified commerce approach. Get the details.

RIS’ annual look at fastest-rising retail executives features game-changing power players from across retail verticals. Every member of the list has one thing in common ― they are boldly breaking the mold on what retail can be and setting the pace for success in the face rapidly evolving technology.

Catering to the needs of Millennials and Gen Z is critical, but keeping pace with the changing shopping patterns of established generations is equally vital. Check out this new research highlighting the evolving shopping behavior and preferences of Gen X and Baby Boomers.

The former Amazon bigwig has accepted a c-suite position at a surging specialty retailer. See where the industry veteran is headed and the role he will fill at his new company.

In the excitement of seeing margin improvements as Loblaw Companies started to implement algorithms, employees were “overzealous.” Find out what this meant for the retailer and what it plans next.

The mad rush to capitalize on the Amazon Prime Day juggernaut is the latest proof that retail is a copycat industry. But can copycats beat the leader? Here's how retailers can steal Amazon Prime Day's thunder.

The “2019 Top Women in Grocery” list once again rounds up a community of extraordinary women, this year 393 to be exact.

Rite Aid’s digital business spiked 115% amid sluggish sales.

Amazon has revealed its Amazon Prime Day dates and Target and eBay have already announced competing promotions. Learn what the retailers are planning and how you can prepare your e-commerce operations now to benefit from the approaching spike in online traffic.

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