The “lift and learn” technology uses computer vision and artificial intelligence to identify which products are being handled through such techniques as object recognition, gesture recognition and vector analysis.
When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management.
While it’s unclear how much of the pandemic-prompted digital disruption has staying power, it’s safe to say consumers have gotten a taste of the potential of tech-enabled convenience, and they like what they see.
Global fashion retailer Vivienne Westwood has teamed with customer data platform (CDP) provider Mapp to advance its digital communication strategy while delivering personalized and targeted customer communications.
Convenience store Circle K is launching two new programs for summer travelers ahead of National Road Trip Day. Learn more about its new monthly beverage subscription program and Scan To Win fuel promotion.
Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Learn why.
Merchandising, shopper engagement, supply chain, and store operations all require data to make a retailer successful. Download this infographic and learn how to control these four levers of retail to covert data into profitability, loyalty, and growth.