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Marketing

A collection of news, articles and other featured content about Marketing.

Are you a digital product marketer? Then it is time to take a look at the seven tools that will take your digital marketing and product management efforts to the next level.

It’s become progressively harder for retailers to connect online activity back to their customer file in order to leverage their ESP in the way they think they're using it. Find out what you can do.

Retail is in Jennifer Skeen’s blood. From her first retail job at age 16 at JCPenney, she has loved the constant on-the-go and ever-changing landscape.

Pier 1 launched its “New Day” strategic initiative earlier this year focusing on merchandising, competitive pricing and next-gen marketing to help return the struggling home goods retailer to its former glory. Instead of soaring sales, supply chain gaffes have led to a major setback.

There are opportunities for all retailers to automate elements of their pricing and promotions. Explore the four areas where this retail technology has the biggest impact.

On the heels of skyrocketing sales and a 120% service revenues spike, it looks like the Office Depot's efforts to transform its retail model are paying off. Learn what the retailer is doing to become more service oriented and how these moves have revenue soaring.

The 2018 Retail Technology Innovation Index is the industry’s only algorithm-based index that highlights the most innovative technology companies successfully advancing retailer businesses.  

Bragging about getting the biggest discount has gained popularity in the U.S., but how do pricing promotions really impact consumer behavior?

As revenue and profits continue to shrink, Pier 1 has announced an aggressive reinvention of its brand and technology suite. Learn the retailer’s vision for its future and how it will make it a reality.

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The Vitamin Shoppe's digital sales soared 40% in Q2 and it plans to invest $30 million in digital. Can online improvements, grassroots marketing, vendor collaboration and the massive investment keep the momentum going?

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