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A collection of news, articles and other featured content about Marketing.

Neiman Marcus Transforms Fall Book into Interactive Digital Experience

Neiman Marcus has reimagined its Fall Book campaign into a digital experience.

CVS Pharmacy Launches Digital Media Advertising Platform

CVS Pharmacy, the retail division of CVS Health, is introducing CVS Media Exchange (cMx), enabling CPG supplier partners to reach consumers with digital ads. Learn how it draws upon more than two decades worth of insights from in-store and online transactions.

Find out how Chipotle and skating legend Tony Hawk are bringing gaming, live streaming, and burritos together.

Learn what retailers can do to solidify the gains made during this strange and terrifying period, or, conversely, regain some of the ground they’ve lost over the past few months.

Apparel brand Bombas teamed up with Taboola to promote its 2020 Pride collection, featuring limited-edition socks inspired by the bright, diverse LGBTQ+ community. Get the details.

FedEx Office and online design platform Canva have teamed up to create a digital design-to-print marketplace, making it easier for retailers to create professionally printed materials to get back to business.

The #LoveCantWait Campaign will support couples who had to cancel or postpone their wedding due to COVID-19. In addition, couples can book live virtual consultations with Jared associates. Learn more.

RIS’ fourth annual look at the top women in retail tech salutes the female technologists blazing new trails and redefining what industry heroes look like.

While there isn’t a crystal ball to see how the industry will be fully impacted, there are certain strategies retailers can employ now to successfully pivot their marketing.

Anheuser-Busch InBev and Linden Lab are making moves to improve their customer acquisition strategies in the face of more complex buying journeys.

As competition heats up along with online shopping, Google announced it will make it free for retailers to sell on Google staring next week. And the free listings won’t just be lost in the crowd...

Awards doled out to companies demonstrating excellence in terms of growth strategy and implementation.

A strong retail brand helps attract customers and talented staff, while fostering loyalty among both. See which U.S. retailers joined Amazon, Walmart and The Home Depot on this annual ranking of the world’s most valuable brands.

To complete the certificate, students had to participate in a capstone project that addressed a marketing challenge using real data and digital software tools included in the SAS suite. Hear the latest on unique program.

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