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Marketing

A collection of news, articles and other featured content about Marketing.

The retailer’s new promotion optimization solution uses predictive modeling and custom visualizations to analyze campaign success and provide actionable insight. The solution has already eliminated 30% of JOANN’s ineffective margin-sapping promotions.

The fight for market share continues to wage on. To emerge victorious retailers need a holistic view of their micro and macro markets ― a view that only geographic analytics can provide.

Retailers need to expand beyond conventional data if they are going to deliver a highly relevant, hyper-personalized path to purchase. Learn what you can do to provide experiences that truly matter.

Polymorph’s technology will make advertising with Walmart easier for thousands of brands while delivering more relevant digital ads to consumers. Get the details of Walmart's latest acquisition.

By tapping into customer data at its 634 store network the luxury retailer is able to better inform business decisions and provide a differentiated shopper experience. Learn how its latest tech deployment boosts operational efficiency and effectiveness.

The discount retailer enjoyed a jolly end to 2018 beating its Q4 forecast thanks in part to its store of the future remodels and new marketing approach. Hear the details and how Big Lots plans to keep its momentum.

Cheryl Sullivan, chief marketing & strategy officer, Revionics, talks with Joe Skorupa, editorial director, RIS, about retail studies and beating myths in the market at The Big Show 2019.

Find out why industry-leading customer satisfaction is the key to Revionics' success in the 2019 RIS Software LeaderBoard.

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