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Marketing

A collection of news, articles and other featured content about Marketing.

The retailer is deploying a next-gen planning and execution solution to better understand customer and basket information and distribute personalized promotions.

While Thanksgiving results impressed, including its best Cyber Monday ever, Pier 1 sales hit the skids in December. Read on and discover what went wrong this holiday season and the retailer’s plan to correct on the fly.

RIS News’ highlights the trend-setting solution providers and technologies that are illuminating retail's future.

This Roadmap report provides a framework for utilizing sophisticated artificial intelligence solutions and execution engines to successfully communicate with consumers and power the ongoing digital transformation.

Walmart is moving to centralize its online research operations through a do-it-yourself online survey and reporting solution. Learn how the retailer plans to cut market research spend with this DIY tool.

As Amazon shakes up grocery retailers, Costco rolls out two new delivery options. Will it be enough for the retailer to compete?

Pier 1 Imports has been conducting an extensive analysis of its strengths and operational capabilities. Now halfway through the process, the retailer has developed some objectives after a rough quarter. Here are the five ways Pier 1 hopes to meet its objectives.

Make no mistake- the average millennial is a savvy shopper. They look at trends and compare prices across channels before making their buying choice. A millennial will never spend more on a product they can buy for lesser elsewhere.

Consumer behavior has changed drastically over the last several years due to the increased use and dependence on e-commerce.

See what Amazon plans for the holidays inside Whole Foods Market stores.

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