MarketLive Announces Winners of the First Annual MarketLive Merchant Awards

Companies Representing Best-of-the-Best in eCommerce Honored at MarketLive eCommerce Summit 2008

Half Moon Bay, CA -- The MarketLive eCommerce Summit -- April 16, 2008 -- MarketLive, Inc., the leading global eCommerce software and service provider for retailers, announced the winners of the First Annual MarketLive Merchant Awards today at MarketLive eCommerce Summit 2008. The MarketLive Merchant Awards recognize the best performing companies in three essential categories--Intelligent Selling Excellence, MarketLive Performance Index Top Performers as measured by Omniture, and the Ken Burke Award of Excellence.

Ken Burke, MarketLive Chairman and Founder commented, "Our merchants have used our robust out-of-the-box functionality to implement many of our MarketLive best practices and to put into play some very innovative and creative merchandising and marketing strategies. I commend all of MarketLive's merchants for their excellent work during the past year. Even in a challenging retail environment, MarketLive's customers far outperformed their peers in the categories that matter most--revenue, conversion rates, return customers, and more. With these awards, we are pleased to honor those merchants and sites that exemplify eCommerce excellence."

The MarketLive Merchant Awards highlight merchants and eCommerce sites that deliver the best selling environments, achieve the highest performance according to the MarketLive Performance Index, and demonstrate best Intelligent Selling acumen overall.

Intelligent Selling Awards

Four MarketLive merchants were recognized for best execution of MarketLive Intelligent Selling best practices. These merchants are leading the industry in the use of innovative strategies that attract, engage, and convert customers in ways that drive business performance and customer loyalty. Winners include:

-Most Innovative Strategy: A|X Armani Exchange (www.armaniexchange.com)

-Best Conversion Strategy: Sundance Catalog (www.sundancecatalog.com)

-Best Loyalty Strategy: Burpee (www.burpee.com)

-Best Sites on the Rise: Carol's Daughter (www.carolsdaughter.com) and Wakeside (www.wakeside.com)

MarketLive Performance Index Awards 

Five merchants that have consistently achieved the best performance as reported by Omniture were honored as leaders in the MarketLive Performance Index. In 2007, these companies achieved the highest average conversion and customer engagement (visit-to-cart) rates--metrics that track the overall site and its merchandising.

-Best Overall Conversion Rate: Shari's Berries (www.berries.com)

-Best Cataloger Conversion Rate: The Territory Ahead (www.territoryahead.com)

-Best Retailer Conversion Rate: Gump's San Francisco (www.gumps.com)

-Best Brand Manufacturer Conversion Rate: Fitz and Floyd (www.fitzandfloyd.com)

-Most Engaging Overall: Title Nine (www.titlenine.com) 

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