Mars & Yum! Brands Get Closer to Customers With Spatial Analytics

spatial analytics concept

More companies are turning away from traditional market research datasets, looking toward more specialized alternatives that provide deeper, localized benefits. Yum Brands and Mars, for example, are leveraging spatial analytics to lead a massive international expansion and zone in on behavior and location insights to plan their growth strategies.

In this edited transcript of CGT’s latest webinar, CARTO’s Matt Forrest joins CGT's Lisa Johnston to dig into two recent case studies. Read on to learn by example from Mars and Yum.