Martha Stewart to Launch Apparel Collection With QVC
Martha Stewart will showcase her signature QVC collection on Sept. 25, with the launch of a new apparel line on the home shopping network. Martha Stewart Fashion will feature items ranging from knit and woven tops to denim essentials, all designed for easy, everyday living.
Stewart made her QVC debut on Aug. 13, with "Martha Stewart's Slow Cooker" cookbook, which shoppers snapped up quickly. "We were blown away by the tremendous response to Martha's cookbook, which sold out in its first airing," said Doug Howe, executive vice president of merchandising for QVC. "Our customers welcomed Martha back with open arms, and we can't wait to impress them with Martha's full product assortment. At QVC, we are constantly striving to bring our customers not only the newest and most innovative items, but products that are designed to solve everyday problems and make life easier. Martha shares this philosophy and has worked with us to develop a collection that will truly inspire people to live more beautifully, in all aspects of their lives."
In total, Stewart’s QVC collection will span multiple categories including fashion, skin care, garden and food. Currently, the Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month.