Maximizing Your POS Investment:Flexible, Open Technologies Expand Retailers' Customer Service Capabilities

Despite the proliferation of new customer touchpoints in today's store environment, the point of sale (POS) remains a critical--perhaps the critical--application. As the site of the shopper's last transaction with store technology, interaction at the POS has the potential to either enhance the overall buying experience or to deteriorate it. As customer service becomes a defining differentiator, many retailers are working hard to ensure that their POS helps customers leave the store happy.