Meeting Customer Expectations in a Personalized World

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Meeting Customer Expectations in a Personalized World

By Nicole Giannopoulos - 04/07/2014
Retailers can no longer assume the role of neutral intermediary. Smart Furniture, an online furniture retailer, is known for its Smart Visualization. The retailer's ability to engage customers with relevant information, to sense preferences and make suggestions based on the customers' wants, needs and aspirations. Through the use of analytical insight and real-time capabilities, the retailer has uncovered the keys to a new world of personalized selling.
 
Smart Furniture has developed a way to personalize everything on its website to each specific customer, "as a retailer, we need to take customers and products and blend them together in a way that can optimize our site for our customers," says T.J. Gentle, Smart Furniture CEO.
 
Customers now build a profile upon arriving to the Smart Furniture website through a style quiz with products that are ranked by attributes to determine various customer matches. The website then matches product attributes to customer profile characteristics, providing customers with a more personalized experience to fit their furniture needs.
 
On Thursday, April 10, T.J. Gentle, CEO of Smart Furniture will explain why neutral retailers won't win with customers that expect personalization during a concurrent session at the 2014 Retail Technology Conference in Orlando, FL. Gentle delves into how to match customer preferences with relevant product suggestions to achieve measurable results. Discover the effects of customization on Smart Furniture's spending and conversion rates, as well as the retailer's next steps.
 
The eighth annual Retail Technology Conference will kick off tomorrow, April 9 – 11, 2014 at the Hilton Bonnet Creek in Orlando, Florida. The conference features keynotes from retail leaders, peer-to-peer exchanges and relationship building. For more information, to register or to view the full agenda click here.

Other retailers attending the event include: