Meijer Adds E-Commerce Site to Boost Online Shopping

Meijer launches a new e-commerce site, which allows customers to shop the retail supercenter store online. Meijer deploys Fry software to launch the new site, which is part of an effort to develop and integrate a new order management system, a customer contact center application and a supplier-direct distribution network. The network was created for Meijer by Pinnacle Rock Associates, a subsidiary of Fry. The site features a shopping cart that can be viewed at all times without navigating away from the page. Product previews and recently viewed products also remain in view without shoppers having to load a new page. Interactive promotional spaces throughout the site make it easier for Meijer to manage content, showcase products and deliver an engaging experience for shoppers without having to click through multiple pages.
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