Meijer Expands Mobile Checkout to More Shoppers
Meijer is expanding its mobile shopping checkout technology to 23 stores in Chicago and Northwest Indiana following a successful pilot in Michigan test markets.
The retailer is offering Shop & Scan, available through the Meijer mobile app, with added features to stores included in the widened rollout and said it plans to continue rolling out the tech to Meijer stores throughout the year.
Shop & Scan enables users to scan bar codes on items via a mobile app and place in their digital cart. A running total of items purchased is available as customers shop throughout the store, scanning and bagging their groceries. Once a customer has completed their shopping, they scan their phone at a self-checkout lane and pay, speeding up checkout.
"We’re all challenged by time and busy schedules, so Shop & Scan allows customers the opportunity to truly be in control of their shopping trip, from the moment they walk in our stores to the minute they walk out,” said Gerald Melville, Meijer Regional vice president. “Customers are really responding to the simplicity of scanning and bagging as they go. This allows them to save time and avoid lines, speeding up their checkout experience.”
Melville said the Meijer Mobile app has been downloaded more than 1.1 million times since the initial Shop & Scan pilot launch at 54 stores in Michigan last year. During that time, more than 80% of Meijer customers have repeatedly used the Shop & Scan app as part of their shopping experience and continued to provide feedback. The input has allowed the retailer to add enhancements to the tech.
The most popular enhancements highlighted by customers include the integrated shopping list and the ability to clip any available mPerks coupons for items scanned.
Included in the launch are all stores throughout the Chicagoland area, including Aurora, Bloomingdale, St. Charles, Elgin, McHenry and both Bolingbrook locations, as well as five Northwest Indiana stores, including Merrillville, Valparaiso and Michigan City.