Meijer Gains Critical Marketing, Merchandising Insight with Test & Learn

Meijer, a mass merchandising retailer, gains business insight across marketing, merchandising, capital expenditures and operations with Applied Predictive Technologies (APT) Test & Learn Management System.

Meijer chose to license APT's Test & Learn Management System after a four-month pilot and found that APT's software suite allowed the retailer to quickly and efficiently make better decisions and drive bottom-line value. The Grand Rapids, Michigan-based retailer operates 190 supercenters throughout Michigan, Ohio, Indiana, Illinois and Kentucky.

As a pioneer of the "one-stop shopping" concept, Meijer stores now include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. 
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