Meijer Gains Critical Marketing, Merchandising Insight with Test & Learn
Meijer, a mass merchandising retailer, gains business insight across marketing, merchandising, capital expenditures and operations with Applied Predictive Technologies (APT) Test & Learn Management System.
Meijer chose to license APT's Test & Learn Management System after a four-month pilot and found that APT's software suite allowed the retailer to quickly and efficiently make better decisions and drive bottom-line value. The Grand Rapids, Michigan-based retailer operates 190 supercenters throughout Michigan, Ohio, Indiana, Illinois and Kentucky.
As a pioneer of the "one-stop shopping" concept, Meijer stores now include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings.
Meijer chose to license APT's Test & Learn Management System after a four-month pilot and found that APT's software suite allowed the retailer to quickly and efficiently make better decisions and drive bottom-line value. The Grand Rapids, Michigan-based retailer operates 190 supercenters throughout Michigan, Ohio, Indiana, Illinois and Kentucky.
As a pioneer of the "one-stop shopping" concept, Meijer stores now include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings.