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05/11/2022

Meijer Reducing Waste With Flashfood Sustainability Initiative

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Meijer storefront

Meijer is looking to cut down on its food waste through its Flashfood sustainability program, an initiative that allows consumers to purchase goods nearing their sell-by date at a discount so the items don’t end up in a landfill. 

To participate, consumers can purchase eligible goods through the Canada-based Flashfood’s mobile app, which includes items from meat, produce, seafood, deli, dairy, and bakery at up to 50% off. Consumers can select their local store, then pick up the food from a designated refrigerator or storage rack located at the front of Meijer stores.

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Meijer flashfood sustainability initiative

The company launched Flashfood as a pilot program in November 2019 across several supercenters in Metro Detroit. Following its success, which reduced in-store food waste by 10%, Meijer expanded the program to all stores in 2021 — an estimated 225 supercenters currently offer Flashfood and consumers have purchased more than 1 million pounds of food. 

"We're pleased to see that customers are taking advantage of the Flashfood program," said Todd Weer, senior vice president of stores for Meijer. "Making sure that good food doesn't go to waste at Meijer is the right thing to do for our communities and our customers."

Erik Petrovskis, director of environmental compliance and sustainability at Meijer, stated that minimizing food waste is a priority for the company, which is constantly looking for new ways to cut down on landfill use and the production of greenhouse gases. 

The retailer also announced its goal to reduce carbon emissions by 50% by 2025,  investing in renewable solar energy and holding its first-ever Sustainability Supplier Summit in June. 

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