Men's Wearhouse Furthers Omnichannel Commitment with In-Store Mobility
Over the past year Men's Wearhouse has set the focus on e-commerce and mobile, increasing its technology investment to support the initiatives and support the developments that have made these channels a point of focus. However, the retailer has now furthered its commitment by taking a major step forward in providing customers with a compelling omnichannel shopping experience.
During the first quarter of 2013, the retailer launched its new Men's Wearhouse e-commerce site, incorporating helpful content such as expert advice from Chief Creative Director Joseph Abboud, wardrobing suggestions with the LookMaker functionality, quick navigation and much more. Just last week, the retailer added an Outlet section to the website, featuring products from the Men's Wearhouse outlet stores.
Later this year, Men's Wearhouse will leverage its cross-channel customer shopping history to provide a relevant and personalized online shopping experience. The retailer is also testing mobile technology in stores to further leverage its online inventory and improve the in-store customer experience.
"Recently, an independent provider for customer service ratings for online retailers selected Men's Wearhouse among the retailers that provide the highest-quality customer service," said Doug Ewert, Men's Wearhouse CEO on a recent call with analysts. "This is a distinction that we are very proud of and further validates our efforts to be the leading men's specialty omnichannel retailer."
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During the first quarter of 2013, the retailer launched its new Men's Wearhouse e-commerce site, incorporating helpful content such as expert advice from Chief Creative Director Joseph Abboud, wardrobing suggestions with the LookMaker functionality, quick navigation and much more. Just last week, the retailer added an Outlet section to the website, featuring products from the Men's Wearhouse outlet stores.
Later this year, Men's Wearhouse will leverage its cross-channel customer shopping history to provide a relevant and personalized online shopping experience. The retailer is also testing mobile technology in stores to further leverage its online inventory and improve the in-store customer experience.
"Recently, an independent provider for customer service ratings for online retailers selected Men's Wearhouse among the retailers that provide the highest-quality customer service," said Doug Ewert, Men's Wearhouse CEO on a recent call with analysts. "This is a distinction that we are very proud of and further validates our efforts to be the leading men's specialty omnichannel retailer."
For related content:
Men's Wearhouse Sets Focus on E-Commerce Growth
Mobile Best Practices for Retailers: Why is Mobile Important?
Men's Wearhouse Extends Tech Investment