Men's Wearhouse & Jos. A. Bank Virtually Fit Shoppers via 650 Stores

Jamie Grill-Goodman
Senior Editor
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In 2020, Men's Wearhouse set out to digitize the fitting process for customers and now, almost a year later, the retailer has seen size prediction ­­accuracy above 92%.

Men's Wearhouse became the first company in the U.S. that year to launch Contactless Fit by Bold Metrics, powered by a proprietary AI platform. The experience was rolled out as part of parent company Tailored Brands’ broader company initiative to remove the friction of in-person measurements, while elevating the fit and sizing experience for shoppers in-store, all without the need for in-person measuring or stepping into a fitting room.

Initially launched in a selection of stores, the technology is now deployed in more than 650 Men's Wearhouse and Jos. A. Bank locations. Customers are asked simple survey questions, and then Bold Metrics' enterprise-grade AI platform determines critical points of measure and body shape to create a unique 3D avatar, producing over 50 accurate body measurements.

"At Men's Wearhouse, we understand that digital innovation is essential to growing the business, and this partnership is part of how we're putting our customers' experience first." said Chaitanya Pallapothula, SVP, Omni-Channel Technology at Tailored Brands.

After almost a year in the field, the technology has seen size prediction ­­accuracy above 92% and has been instrumental in helping customers get the right size the first time.

A long-term partner of Tailored Brands, Bold Metrics' AI has been supporting its online tuxedo rental business for more than five years. Today, most tuxedos rented online at Men's Wearhouse use Bold Metrics measurement technology, driving a 27.4% reduction in exchange rates. Bold Metrics leverages one of the largest proprietary body-data warehouses in the world, containing millions of learned data points on body measurements and tuxedo fit to produce tailor-accurate size predictions for shoppers.

As Tailored Brands continues to double down on digital innovation in 2021, the partnership is powering core fit initiatives both online and in-store, making it easier for customers to find the right size the first time, every time.