MesseFrankfurt Brings Avanprint Digital Textile Show to U.S.

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MesseFrankfurt Brings Avanprint Digital Textile Show to U.S.

Messe Frankfurt is launching its highly anticipated digital printing technology focusedtrade event, Avanprint USA. The launch of Avanprint USA follows the successful launch of Avanprint Paris and is a joint partnership with World Textile Information Network (WTiN).

Avanprint USA aims to bring together digital printing pioneers and North America’s top apparel design and sourcing professionals over the course of three days in New York City. This new sourcing platform will showcase the latest innovations in digital textile printing technology, including machinery, inks, software, products and services, and more. The first edition will debut at the Javits Convention Center alongside the Summer 2017 edition of Texworld USA, one of North America’s premier fabric textile trade events, on July 17, 2017.

According to WTiN, Messe Frankfurt’s market intelligence partner, the U.S. digital textile market is the 5th largest worldwide, currently with more than 51 million square meters of fabric produced annually, or 5.4 percent of world production capacity.In addition to the natural transition from analogue to digital technologies, growth is being stimulated by reshoring initiatives that are breathing new life into the wider U.S. textile industry.

The latest data from WTiN Intelligence: Digital Textiles indicates that in the first half of 2016, digital textile production capacity in the USA grew by an annualized rate of 30 percent. Avanprint USA will provide fashion textile buyers and sourcing professionals a rare opportunity to connect directly with market leaders in the digital printing industry in order to understand the advantages that advanced printing techonology can provide throughout their design process and ultimately, to their bottom line.

The show will also feature live demonstrations of digital textile printing techonologies and a textile print trend area. "As a leader in textile events worldwide, Messe Frankfurt keepsits finger on the pulse of industry innovation in the North American market and beyond", said Dennis Smith, president, Messe Frankfurt North America. "We have seen the tremendous growth that the digital printing industry is experiencing and have sought to provide an innovative business platformbwhere our forward-thinking exhibitors and visitors can connect directly with these technology leaders. Avanprint USA is an important new event serving the needs of the North American apparel and textile industries."

As the official partner to Messe Frankfurt and Avanprint USA, WTiN brings its own experience, a global reach and long-standing credibility to the project. Publishing since 1818, WTiN is a leading information provider, delivering unmatched intelligence and insight into the global textile manufacturing industry through, a portfolio of business-to-business magazines, exhibition newspapers and conferences. This clear industry focus means WTiN has become an integral part of the textile community, providing the highest-quality business and technical intelligence. "The USA has become an exciting, expanding market for digital textile printing", said Mark Jarvis, managing director of WTiN. "We are grateful for the continued trust placed by Messe Frankfurt in WTiN and its knowledge of textile industry. We are confident that Avanprint USA, located in the fashion center of New York, will provide a stimulus to help maintain the market momentum that has already been established."

Digital textile technology leaders will converge in New York City for the debut edition of Avanprint USA. Avanprint USA will be the newest addition to Messe Frankfurt’s global portfolio of textile trade shows under the established Texpertise network, which currently includes 50 trade shows around the world, more than 19,000 exhibitors and half a million international visitors annually. Avanprint USA will also expand Messe Frankfurt’s New York City show offering, which currently includes Texworld USA, Apparel Sourcing USA, Home Textiles Sourcing Expo and the newly-announced Boulevard Prêt-À-Sale, to five unique concepts and eight total shows each year.