Michaels Launches Holiday Loyalty Program

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Michaels Launches Holiday Loyalty Program

07/30/2012
Michaels has launched Make Your Joy, an online holiday planning tool. Users who register for the free application at Michaels.com/holidayplanner can create and manage their to-do lists, sync their calendars to Michaels events and view and share holiday project ideas. The program will send reminders to help users stay on schedule, as well as inspiration, ideas and chances to win prizes throughout the holiday season.
 
“Many of our customers start planning early for the holidays so they can make homemade gifts and cards or design the perfect holiday home for entertaining family and friends,” said Paula Puleo, chief marketing officer for Michaels. “Make Your Joy is a great solution for our customers who want to get everything done on time – hopefully with room to spare – so they can relax and enjoy the season.”
 
Every time Make Your Joy users make progress on their to-do list or share a project idea, they earn chances to win stress-busting monthly prizes including a year of massages from Massage Envy, a year of house cleaning from Merry Maids, a $1,000 gift card from rent the Runway or a $500 gift card from Michaels. One winner will receive the Ultimate Joy Prize Package featuring a trip for two to Mexico courtesy of Baja Resorts.
 
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