, the global leader in personalised retargeting
, and Microsoft Advertising announced their partnership across Europe, to allow Microsoft Advertising to implement Criteo's retargeting solution on its European premium display advertising network Microsoft Media Network
(MMN). This deal will add value to each of the more than 1,000 top retailers implementing Criteo's retargeting solution today, as well as the more than 300 quality partner sites on MMN reaching up to 144 million European users a month.
As a result of the successful existing relationship in individual European markets over the last two years, with Criteo being one of Microsoft's most important customers on the Microsoft Media Network, this partnership will now be rolled out across the region. As part of the agreement Microsoft will deepen Criteo's technical integration so as to further increase the volume of business that both companies do together.
Microsoft Advertising selected Criteo following an extensive industry evaluation based on key technology and industry criteria, including: value proposition to advertisers; quality and growth of clientele; creative capabilities; volume of impressions at competitive CPMs; and emphasis on consumer privacy and publisher data protection.
"Criteo looks forward to further strengthening the relationship with Microsoft Advertising as a result of this new partnership. Microsoft Advertising's combination of scale and quality publisher sites across Europe is an ideal partner for our advertisers, and we are excited to do more together," says Jonathan Wolf, Criteo's chief business development officer. "Microsoft has long been an innovator in online advertising, and has been a core partner for Criteo as we have grown over the last few years in Europe. We have always been delighted by the reach and performance of the high quality inventory on their Microsoft Media Network. We see that this partnership strengthens Microsoft's digital advertising solution, and we are delighted to be delivering ever more relevant advertising to their millions of users."
"We are continually dedicated to deepening the value of our premium advertising network, and continue to set industry expectations about digital advertising and advertiser ROI including audience targeting solutions," says Laurent Delaporte, VP of Microsoft Advertising EMEA. "Expanding the presence of Criteo's high-quality personalized ads across the Microsoft Media Network adds significant value to advertisers and consumers alike, and catalyzes momentum for digital advertising technologies. This is a win-win partnership for all parties involved."